Um Site it is your most powerful tool for communication.
It is without a doubt a unique way to connect with the world through Internet. You can use create your website to present your company and services, share opinions, sell products online or anything else. There are no limits to what you can do.

Search Engine Optimization (SEO) can be described as a set of several online strategies that aim to bring authority and visibility to a website by making the pages of that website rank first in search engines like Google, Bing and Yahoo. After all, search engines are the main way that people look for business and make purchases, a higher ranking in search engines consequently leads to an increase in traffic and customers to a website.

This process called SEO covers virtually every area of ​​a website. Today the biggest focus is on user experience (UX), this covers the content that is the heart of a website, loading time, ease of use on mobile devices, backlinks, among other aspects that change depending on the desired result in the search network.

SEO Tips: If you want to rank well in search engines, it's important to take care of SEO (Search Engine Optimization) from your website. WordPress offers several plugins and tools for this.

ignore the ranking of the website will result in little traffic. Whether it's a blog or a business website, your goal is to reach as many visitors as possible.

Tools like Yoast SEO, Moz and Semrush are great for ensuring your content is optimized for SEO.

For most websites we recommend the WordPress platform. being the choice most popular all over the internet, the platform is free and has open source, which creates infinite possibilities for developers to improve the themes and plugins that are an essential part of the sites and create several functionalities within the platform.

Even though it was originally developed as a blogging platform, WordPress has grown a lot over the years in the market. It is currently possible to build almost any type of website with it, for example:

• Business and company websites
• Virtual Shops
• News Sites
• Ad Sites
• Portfolios
• Blogs
• Educational Sites
• Marketplaces
• And many more

You would be surprised by the amount of famous sites and big brands created with WordPress.

ADS or Ads are the principal means of advertising companies on the internet, also often called paid traffic. This Digital Marketing strategy consists of setting up campaigns for the Search and Display Network on Google, paid ads on Facebook, Instagram, YouTube, among others.

Among the main advantages of having online ad support we can list 3 main ones:

1. There is no minimum investment: This is undoubtedly a big draw for small businesses operating on a limited budget. With Google Ads, there's no minimum investment or monthly ad spend, which means there's a much lower risk compared to other advertising options.

2. You only pay for results: On Google Ads you only pay when you get results. It is the “pay-per-click” advertising model, which only generates charges when someone clicks on your ad. In addition, the Remarketing tool in Google Ads helps you target people who have clicked on your ad in the past but haven't yet generated conversions. This makes you stay in the “top of mind” of your potential customers.

3. Google ads appear at the perfect time: When someone searches for something on Google, they usually look for something right then and there. Thus, your company has a great opportunity to get into the perspective of customers at the exact moment they are making a purchase decision.

The purpose of social networks it's basically connecting people to each other and to their interests. To facilitate this interaction, they can take on different functions, from entertaining to expanding professional possibilities. The main social networks are Facebook, Instagram, Twitter and LinkedIn. 

Small and large companies derive great benefit on the networks through the business tools that social networks provide such as the Facebook for Business e LinkedIn Marketing Solutions.

It is a fact that creating a successful website is one of the fundamental requirements for any company that wants to increase your internet presence. But, this can take time and require specific knowledge. If you want to create a website from scratch, or you already have one and want to improve it to further improve your online results, check out the tips from the experts at Agência Colors:

1. Focus on User Experience

UX means user Experience, or User Experience, in Portuguese. This aspect encompasses the overall user experience when visiting a page. This is a strategy whose actions seek not only to deliver the best content, but also to ensure that it is consumed in the most pleasant way possible by the visitor. On a website, the UX it goes through a responsive, organized and intuitive design that guides the user to a specific action or clarification of the researched question in an objective way.

2. Mobile Friendly Experience

It is estimated that more than 100 million people access the internet through cell phones and smartphones, only in Brazil.

With this habit increasingly present, the number of users who search for products and services using these devices, instead of desktops, is also growing every day.

So if your goal is to make your site more attractive to users who come to it you have to use a layout that is responsive.

When your website layout is designed specifically for computers, when accessed by someone on a mobile phone, for example, your website pages will not be presented in the same way as when accessed from the desktop.

If the user, when accessing your page, comes across a strange site, with elements displaced for example, the chances that he will leave quickly and not return are very high.

Today platforms like WordPress have most of their templates with responsive layouts, which makes it much easier when creating a website that adapts to various devices such as smartphones and tablets.

3. Be Fast and Functional

The speed of a website must be compatible with the customer's urgency in receiving the information necessary for their decision, otherwise they will look for another source for their research, which could be on the competitor's page.

It is necessary to understand that there is a very large content offer nowadays and, once your site has attracted the lead, you need to retain it until it understands your differentials. This becomes even more critical when he is in the final stages of his decision journey.

Sites institutional usually cost less than sites online sales (E-Commerce), for example. the value of a website institutional revolves around R$1.500,00 to R$5.000,00. The price of an E-Commerce varies between  R$2.500,00 to R$50.000,00.

Remember that the value of creating a website can vary depending on factors such as: The number of pages on the website, the segment it belongs to, the functionalities and integrations with advertising platforms, and of course who or which company will make your website.

O price from a virtual store (E-commerce) developed on major platforms varies between  R$2.500,00 to R$50.000,00.

Factors such as what will be sold, the type of presentation, the number of categories and products as well as the desired features and integrations will be some of the aspects taken into consideration in the as or to cost.

There are several specialized platforms on the market for the development of virtual stores and it is very likely that your store will be developed in one of them, the main ones are: Woocommerce, PrestaShop, Magento, OpenCart, CloudShop, Integrated Store, Task, Tray, Webnode and others. The chosen platform and company also directly influenced the price. 

Digital Marketing (digital mkt) can be described as several practices on the internet that aim to attract new business, bring proximity to customers and develop a communication identity for you or your business on the web.

Among its main strategies are Content Marketing, Multi-Platform Ads, Inbound Marketing, E-mail Marketing, among others. 

Digital marketing undoubtedly presents a extremely promising scenario for the next few years, after all, more and more people use the internet and are interested in content that they feel was directed towards their person.

The most modern sites should as a rule be manageable or editable, this means that you can add pages yourself, change text, images and colors as well as other various elements.

The term editable site means you have freedom to edit the appearance and organization of the information sections of your website, usually in a Portuguese panel and with drag and drop elements and easy usability without codes. 

Hosting websites in a simple way refers to a high-speed remote server (a modern computer that is turned on 24 hours a day) thus leaving your website and all its files “online” and available on the internet, this is undoubtedly a essential service for your website, it is worth remembering that, in addition to the website, the company's emails also use the same platform as the website hosting.

Domain is a unique online name that serves to locate and identify you or your business on the internet, the domain appears after the www. on websites or after the @ in emails. It is the address that people use to access it on the internet, and therefore, considered essential for anyone who wants to have a website or blog. A good domain is simple and easy to write and pronounce, the body responsible for national domain registration is the registro.br.

A frequent question is whether using Keywords in your domain will put you ahead of internet searches, and the answer to that question is, it depends.

Undoubtedly the use of keywords in the domain when possible are a good addition, but they have not been necessary or fundamental a few years ago due to changes in search algorithms. If you can and it makes sense to use a keyword, do so. On average, up to 60% of top performing domains have keywords in their URLs