It is a fact that creating a successful website is one of the fundamental requirements for any company that wants to increase your internet presence. But, this can take time and require specific knowledge. If you want to create a website from scratch, or you already have one and want to improve it to further improve your online results, check out the tips from the experts at Agência Colors:
1. Focus on User Experience
UX means user Experience, or User Experience, in Portuguese. This aspect encompasses the overall user experience when visiting a page. This is a strategy whose actions seek not only to deliver the best content, but also to ensure that it is consumed in the most pleasant way possible by the visitor. On a website, the UX it goes through a responsive, organized and intuitive design that guides the user to a specific action or clarification of the researched question in an objective way.
2. Mobile Friendly Experience
It is estimated that more than 100 million people access the internet through cell phones and smartphones, only in Brazil.
With this habit increasingly present, the number of users who search for products and services using these devices, instead of desktops, is also growing every day.
So if your goal is to make your site more attractive to users who come to it you have to use a layout that is responsive.
When your website layout is designed specifically for computers, when accessed by someone on a mobile phone, for example, your website pages will not be presented in the same way as when accessed from the desktop.
If the user, when accessing your page, comes across a strange site, with elements displaced for example, the chances that he will leave quickly and not return are very high.
Today platforms like WordPress have most of their templates with responsive layouts, which makes it much easier when creating a website that adapts to various devices such as smartphones and tablets.
3. Be Fast and Functional
The speed of a website must be compatible with the customer's urgency in receiving the information necessary for their decision, otherwise they will look for another source for their research, which could be on the competitor's page.
It is necessary to understand that there is a very large content offer nowadays and, once your site has attracted the lead, you need to retain it until it understands your differentials. This becomes even more critical when he is in the final stages of his decision journey.