Are you reluctant to undertake Ads management because you think it will be too time-consuming and expensive?
In fact, a planned as well as organized online marketing campaign with rotation across a variety of targeted websites is not difficult to coordinate, doesn't need to cost a lot of money, and can generate traffic and sales faster than Search Engine Optimization ( IF THE).
It takes a little research and a solid understanding of your target customer, but you can plan and implement a simple online marketing plan.
In this article, we are going to present a five-step online marketing plan. By taking action following each step, then you will quickly create an online marketing plan that can be implemented immediately and start reaping sales successes managing your company's Ads! Good reading
Step 1 – Define your customer
Defining your customer is as important as choosing or creating your products or naming your business. If you haven't made a marketing plan yet, then you need to do this exercise.
If you've already defined your ideal customer in your business plan, you can therefore skip to Step 2.
Action: Answer these questions as honestly as you can. In other words, don't project your expectations or hopes onto them. How is your perfect, solid customer?
- Is my client male or female?
- Does my client work outside the home or at home?
- What is my client's job profile – an executive, manager, worker, entrepreneur, stay-at-home parent etc?
- What is my client's net household income?
- What level of education does my client have?
- Does my customer have room in their spending budget for my product/service on a one-time, occasional or constant basis?
- How do my customers use my product/service – do they buy it for themselves or as a gift?
- Does my customer spend a lot, some or minimal time online?
- Where does my customer look for my product/service? Both online and in physical locations?
Next, you should have a good picture of where to start looking to place your message and how to write it.
Step 2 – Choose your targets
Now where will you post your ads? A coordinated effort made by managing ads across multiple sites as well as places commonly frequented by your customers is the most effective marketing campaign.
Complementary sites that you have can help promote to your visitors, who will then see you there too, will provide excellent reinforcement of your message. Specific vacation locations that are well promoted are excellent areas to consider.
Pay-per-click (PPC) advertising is another consideration for your marketing campaign. However, if you're new to PPC, stick to places that allow you to set limits on your daily spending.
Google AdWords is a good example. This will also help you experiment and further determine the most effective keywords, paying close attention to your PPC campaign statistics.
Ad Management for Business: Start with Twitter Ads
When considering a website, social network, or newsletter for your ad, look for factors such as traffic, search engine placement, external linking (how many places connect to it), quality of current ads, and types of messages being featured in current ads .
- Are there many competitors of yours already advertising there?
- Is advertising of a complementary nature to your business complementary in nature?
- Are the ads unrelated to your business and intended site traffic?
Those are all clues to measuring your message's best fit for website traffic.
Ads Management for Businesses: Monitor Your Conversion Rates
Conversion rates are an important measurement tool. What exactly do you want to measure to determine the success of your marketing campaign?
Are these sales orders? Newsletter subscribers? Downloads of your free ebook?
A conversion rate is the number of click-throughs needed to reach your target measurement.
Closely monitoring your conversion rates will quickly tell you what's working as well as what isn't.
Don't hesitate to adjust or modify your ads if necessary. This is a constantly moving process until you find the best fit. Also remember, an ad can work in one place but not another.
Step 3 – Budget
While some think this should be the first step, realistically you can better budget your online marketing campaign with ad management when you have a good idea of the costs involved. This can only be done when you discover your targets.
You probably already have a picture in mind of how much you can actually spend, so go back to your marketing campaign sheet and total the costs of any ad points you'd like to make. Chances are the total will exceed your total spending limit.
Now go through that list and prioritize ads in terms of where you think you'll get the most exposure and results that fit your budget. Move others to a waiting list. Remember, as ads start pulling results, you can always go back and expand your campaign from that waiting list.
If you're involved in pay-per-click advertising, check in daily for the first week or so and monitor your results to ensure you're paying for results.
Don't forget to consider ad swaps and swaps as part of your payment and marketing budget. Many sites trade newsletter ads or banner ads for similar placement on your site if you have one.
Step 4 – Ads Management: Create Your Ad Content
Online marketing works best when you focus on just one or two things.
You can have a variety of products, but choose one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Then ask yourself, “What am I selling”? It is rarely the product or service.
You are selling a benefit, something that registers on the emotional level. If you're selling fishing rods, for example, you're selling fishing experience. If you're selling cosmetics, you're selling beauty.
The most successful ads use words that relate to the customer. Use the words "you" and "your" and never focus on "I", "my", "our", "my" or "we".
Create several emotional words associated with the product – fun, comforting, relaxing, stimulating, addictive – and use at least one of them in the ad.
If you are creating ads for social media platforms, choose or create appropriate photos, and in addition, make sure each one fits the requirements for the social media platform where it will be placed.
Coupons are also an effective marketing tool. They can be easily tracked manually or by an automated shopping cart system.
Use different codes for different advertising locations and you'll quickly see which ones get the best attention.
Step 5 – Track and monitor your ads
Tracking and reacting to your campaign successes is critical to maintaining an effective marketing campaign. From your website statistics to PPC statistics, there are therefore many ways to determine what is working and what is not.
Then, by paying attention, you'll learn volumes about your ads and how to improve them for better results.
Tracking tricks include using specific coupons or sales codes for each ad placement, setting up separate landing pages on your site for each ad, as well as using a service that helps track activity.
There are ad management services that help you track ad performance. Some places, like Facebook ads, provide their own reports.
Daily for the first two weeks, review the results of your various ads. Then write them down on your tracking sheet and look for any trends or patterns.
Which ones are performing, where and why? If some aren't working, replace them with others that are or try another one from your waitlist.
Once you've settled on a standard for reviewing and managing ads, you'll know better how often you need to monitor your marketing efforts.
An effective marketing campaign doesn't have to be expensive or difficult
Successful online marketing campaigns are within reach for any business, no matter what your budget.
By following the five basic steps above and committing to constant monitoring, you can create a cost-effective campaign with a substantial return on investment.
With Colors Agency, we guarantee much more than just an attractive look as well as a modern layout for your website.
Our main focus is therefore to offer companies around the world effective solutions to generate visibility on the internet.
Our agency develops SEO strategies as well as brand positioning for large, medium and small multinational companies, all projects are important to us.