Digital Marketing: Main concepts
Digital Marketing is the means by which people and businesses communicate and sell their services or products effectively and encompasses several strategies, check out the main concepts of digital marketing in the article.
digital marketing main concepts

Digital Marketing is here (and it's been a while) to stay. Many people, contrary to popular belief, are not using the online medium just for fun.

A large majority are using this immense tool as a means to earn some kind of income or even to stay connected to the job market. And Digital Marketing is the set of strategies that aim to arouse interest, create a brand and get closer to your target audience.

But do these people who are surfing the internet really understand the main concepts of digital marketing that are fundamental to a greater understanding of how this medium works?

According to surveys by “We Are Social”, there are more than 3 billion active users spread across various internet channels.

In Brazil alone, about 54% of people spend more than 5 hours a day connected.

Do you know how many terms are used in digital marketing?

In this article you'll find a glossary on the topic, so you won't be lost in the online environment next time.

And if you intend to start entrepreneuring through social media, this is a great step to start doing it in the right way.

First, what is digital marketing?

Although it's a bit of an exaggerated question, a lot of people, even those working in the field, have never stopped to think about what digital marketing really means. So, to start at the beginning, let's understand the term better.

In a very succinct way, digital marketing is simply a set of strategies that are used in the online environment with the main objective of attraction.

In other words, it is a set of actions optimized to facilitate the communication of a message, whether for commercial purposes or not.

So, if you are interested in entering this frontier and not feeling bombarded by unfamiliar terms, this article will bring you some digital marketing concepts and tips that you need to know so you won't get lost next time and will also be a big hit on social media .

Let's start?

E-mail marketing

Email marketing is one of the most famous tools used in the digital world by companies.

Emails are fired to customers and thus generate traffic.

It is used to generate traffic to a website through various resources, mainly with the use of inbound marketing strategies to better interact with your customers, strengthening the relationship with them, and thus achieving a greater number of sales.

With this marketing strategy it is possible to carry out campaigns aimed at a target audience and analyze their success or not by analyzing certain metrics, such as open rate, CTR, among others.

SEO

SEO, which stands for Search Engine Optimation, is one of the most important tools within digital marketing.

SEO is a set of strategies used to optimize your website, allowing your site to be found by search engines, such as Google, for example, is better ranked.

SEO techniques are essential to make your website more user-friendly, thus generating more traffic organically.

There are two SEO techniques: organic traffic and paid traffic.

In organic traffic, the main advantage is that it has no cost on the internet. These are visits that you earn on your website without having to invest in e-mail purchases or advertisements.

These are users who enter your site after doing a Google search. However, you can have the short with the production of content and/or application of the proper techniques to get a good result, it is also necessary to dedicate yourself using SEO techniques.

Being in the top results organically makes your site credible because you managed to be on the first page in the search engine without having to pay. More than 70% of people click on search results right on the first page.

On the other hand, paid traffic, as the name already says, requires an investment with advertisements on specific platforms and the result is already guaranteed.

You are able to place your website ad in a higher position in Google results. This is done through ads created on Google Adwords, a platform created by google itself.

In paid traffic, you pay for every click. When someone searches Google for the keywords you paid for in your chosen ad, your site will be on the first page.

But, in addition, you need to worry about the quality of your website and the content presented, because it's no use your website being on the first page and the customer doesn't stay for even 2 minutes, because if the customer enters and then leaves your site, Google can understand that your site is not so good and will lower it on the page and your investment will be in vain. This is how Google Adwords works.

It also allows you to test calls and texts so you can find out which type will perform better.

In addition, your content has to be good, with a defined strategy, after all there are thousands of websites and blogs that offer content and information similar to what you offer. The advantage of paid traffic is that the result of clicks to your website is guaranteed.

Inbound marketing

Inbound marketing are several actions used by digital marketing with the intention of conquering people's interest in a permissive way.

In other words, unlike the traditional marketing we are used to, outbound marketing, which uses TV channels, telemarketing, among other more invasive means, inbound marketing works with more subtle strategies for generating leads that reach your website of their own free will .

The flagship in this strategy is attraction and not coercion.

Since it is one of the ways of online marketing with the greatest results and the best cost-benefit.

SEO

SEO, which stands for Search Engine Optimation, is one of the most important tools within digital marketing.

SEO is a set of strategies used to optimize your website, allowing your site to be found by search engines, such as Google, for example, is better ranked.

SEO techniques are essential to make your website more user-friendly, thus generating more traffic organically.

 Lead scoring

Lead scoring is a technique used in inbound marketing to strategically monitor which leads have the greatest potential according to the company's interest.

It is an automatic way to qualify the best leads so that the company can, from then on, use targeted attraction techniques. In other words, use strategies aimed at the right audience to be able to generate more business.

In the market, there are several tools that help to automate resources to discover which are the best leads for your business, helping you to discover how much each one of them is interested in your product or service.

With the correct information in hand, just invest in strategic content to gain another customer.

Content Marketing

Content marketing is one of the most famous on the internet.

It is the main tool used by digital marketing to attract more leads, through rich, relevant content that involves the user, so that he ends up being interested in what you have to offer. It is one of the most effective inbound marketing strategies to create customer interaction with your brand.

 marketing automation

When we talk about automation, immediately thinking about the replacement of human labor by machines, right?

But in digital marketing that's not quite what the term says.

Marketing automation means the use of software to help a marketing team to automate their communication strategies in a more efficient and agile way.

In fact, it is a way to help optimize resources that maximize the efficiency of the expected results, together with other marketing strategies.

Metrics

There are several metrics in digital marketing that can help you analyze the results so you can gauge whether your strategies are making a profit or not.

Like for example:

  • CAC: Cost per Acquisition of Customers (Used to assess how much is being spent to acquire a new customer for a company).
  • LTV: Lifetime Value of Customer.
  • CTR: Click Through Rate (serves to analyze the click through rate on your ad).
  • KPI: Key Performance Indicators- Key performance indicator (metric used to monitor how the development of actions that are being used is going and whether they are meeting the proposed objectives).
  • ROI: Return on Investment (Analyzes the return on investment being made by the company with its marketing strategies).

Keywords

Keywords or keywords is a way of doing SEO where strategically chosen words are placed in certain content with the intention of generating traffic.

Keywords are one of the responsible for ranking your page by search engines.

AIDA

The acronym STILL stands for: Attention, Interest, Desire and Action.

It is a concept used by digital marketing to analyze how human beings behave in a given situation and how to take advantage of this behavior to develop certain marketing strategies that attract and generate greater conversion according to the interests of both.

Through this analysis it is possible, for example, to optimize a page according to the profile of the target audience you want to attract.

Are you thinking of starting to use technology to your advantage?

Enter the digital world and make your business grow?

Yes, you can! And it's not difficult at all, just understand how digital marketing is doing, know how to use the SEO rules and we are sure that your venture will be very successful.

Want to learn more about how to make this come true? Keep reading this article.

Achieving your goal on social media doesn't happen overnight, but for a good entrepreneur who aspires to achieve good results needs to overcome the challenges of attracting and retaining customers correctly.

Some entrepreneurs have several products and services, but sometimes they don't know how to advertise them correctly.

Trying to improvise or being too aggressive with your words are attitudes that more hinder than help.

Always plan and organize ideas.

Surely you must have already made a decision when you were nervous and it didn't feel good later, or even regretted it, right?

Lack of planning also happens in digital marketing. In addition, it hinders those who want to scale the company.

Acting on impulse can result in failure and to no avail. That's why you need to always organize your ideas, have a monthly, semi-annual or even annual plan so that nothing goes off the rails.

You can gather the financial budget and available manpower for your planning to be successful.

There are several types of marketing that you can apply to your company so that it can grow in the digital world.

One is seasonal marketing. It is a great opportunity to take advantage of certain times of the year and earn a lot more.

Therefore, always plan campaigns that take advantage of market seasonality, such as commemorative dates or Black Friday.

Also, it's always good to understand your target audience or even their persona.

Always adopt a language aimed at your audience as well. If your business is focused on education as a school, it is essential to adopt an appropriate language and partner with influencers in this area, posting videos of students, teachers, commemorative parties they held at the school, and others.

One of the strengths you need to understand is that you need to know more about your persona's pains and desires.

But what is the difference between target audience and persona?

The target audience you know the person above, such as "the age group of women who follow me are between 20 and 40 years old, live in São Paulo and earn between 4 and 10 thousand reais a month."

The persona is different. You know her completely, her name, her last name, her age, how many children she has, the exact amount of her salary, her pains and desires.

And how to do research about the persona?

There are two types of research you can do.

– Direct Search: (leads, customers, markets, online)

– Indirect Search: (Facebook, google analytics, linkedin)

The persona is a sheet with a name, a photo, everyday challenges. As if it were a mini biography. And they are part of your marketing team.

Social media to invest:

Creating a blog, Youtube channel, Instagram and Facebook page are great ideas. Therefore, focus on your planning and never give up when encountering difficulties.

Set goals

Goals need to be achieved. Therefore, you need to set goals, so you can establish the best path and propose ways to reach them. 

It is possible, for example:

  • stipulate a minimum sales increase of X% in the next Y months;
  • reduce production costs by X% by the end of the second quarter;
  • decrease the churn rate by X% next year;
  • invest R$ X in employee training.

So you don't get lost, always document what was determined so that you can see your growth.

Use social media

Brazil is the country with the largest number of social media users in Latin America, according to a survey by the eMarketer agency.

So, this study shows that making good management using social media means opening up a world of new opportunities in order to scale the digital business.

The social network brings the customer closer to the company, creating a practical and fast communication link. With a simple search of your business on Instagram, a person can find the products and services they want and meet their needs.

Posting content, stories on Instagram or even videos on Youtube make consumers know more about the brand, thus making them want to buy.

Always be present on the social networks that your persona uses the most and always keep them updated. Don't create counts on all social networks so you don't get lost.

Post content that adds value to your followers, bombarding the news feed with multiple posts or advertisements is not very cool.

stay connected

The world of the digital market changes by magic. A successful solution today may no longer work tomorrow and lose its place to something better and innovative. That's why you need to follow everything that happens around you every day and always be on the phone so you don't miss the news.

Taking a marketing course, reading books and going to events and digital fairs are tips you can't miss. In addition to learning from successful entrepreneurial minds, you meet new professionals and improve your networking.

You can meet people to partner with and grow together.

organic traffic

If you're new to the digital market and still don't want to invest a lot in paid ads or don't have a website yet, the ideal is to create a social network and register with Google My Business. The tool allows you to indicate your phone number, address, opening hours to increase your chances of being found.

But, if you already have a website and still don't want to invest, it's possible you have Organic Traffic.

What is Organic Traffic? It is a set of visits to your website earned spontaneously, without ads.

You achieve this by maintaining good SEO practices and also with a mobile version.

paid traffic

In paid traffic, you pay for every click. When someone searches Google for the keywords you paid for in your chosen ad, your site will be on the first page. But, in addition, you need to be concerned about the quality of your website and the content presented, as it is useless for your website to be on the first page and the customer does not stay for even 2 minutes, because if the customer enters and then leaves your site, Google can understand that your site is not so good and will lower it on the page and your investment will be in vain. This is how Google Adwords works. It also allows you to test calls and texts so you can find out which type will perform better.

In addition, your content has to be good, with a defined strategy, after all there are thousands of websites and blogs that offer content and information similar to what you offer. The advantage of paid traffic is that the result of clicks to your website is guaranteed.

On social networks, you can also get paid traffic to get more followers on Facebook or Instagram. You can choose your persona by choosing gender, age, relationship status, profession, location. Another advantage is being able to measure your return to the public through metrics.

Paid traffic is not illegal and the practice of paying for an ad to be featured on your website or social network is legal. Therefore, paid traffic is allowed. The ideal is to always look for a digital marketing agency so that you can get good results on your website or your social network, both in organic traffic and paid traffic.

trust your team

Entrepreneurs in the beginning tend to accumulate functions and do them all in excess. In the beginning, marketing campaigns, financial coordination, product development are under the responsibility of a single person.

But as your business grows, this situation becomes impossible due to increased demands and requires more effort and commitment. If you always want to work alone you will have a big problem later on.

Therefore, it is essential to form a team of responsible people, who work under the same ideals and goals as you. Hire experienced professionals and don't forget to have young talent too.

Show that you are a leader who empowers your team, allowing everyone the necessary freedom to drive process improvement and actively participate in the day-to-day of the business.

monitor results

The above tips are essential for scaling the business. However, positive results may take some time to emerge. Those who do not closely monitor the performance of the work team are lost in the long run.

You must never fail to monitor everything that happens. The use of indicators is something necessary to measure the performance of each sector. In this way, define the criteria to be considered and always monitor them.

At these times, it is possible to create a routine.

Making the company grow and meeting the desires of consumers with quality are the main objectives of many entrepreneurs. No matter how unforeseen and problems arise, you can never be discouraged.

Focus on your product

Digital product development doesn't happen overnight. Big market hits took a long time to emerge and there's nothing wrong with that. 

Thus, throughout your career, you must direct all your efforts to improve your entrepreneurship course.

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