No matter what the industry or the size of your business, any company that wants to stay competitive in the digital market needs to find ways to improve its online visibility. This often makes business owners wonder how to achieve advanced Google search results for their company.
The answer? Search engine optimization (or SEO) is one of the best ways to do this
By optimizing your website and blog content for search engines like Google, you can work to expand your reach and furthermore drive more relevant traffic to your website. Taking you one step closer to solving your wonders on how to improve Google search results for your business.
And one way to do this is to produce content that is prepared for the advanced results of Google, do you know what this is?
What are advanced Google results?
Advanced results or enhanced searches are experiences on Google platforms like Search that go beyond the standard blue link. This feature can include carousels as well as images or other non-textual elements.
The truth is, SEO is not a quick or short-term tactic. It takes time and consistent effort. But the payment is significant for those who want to reach more potential customers online.
This means if you want to learn how to improve Google search rankings for your business, then you will have to work on it.
To follow the quality guidelines and thus appear in advanced Google results, here are the requirements:
Each advanced search type defines a set of mandatory properties. Then items that do not have these properties are not eligible.
The more additional (recommended) properties you provide, the higher the quality of the item for our users. For a job opening, users prefer ads with explicitly stated salaries. You need to take this into account when ranking your improved search. If the recipes have real user reviews as well as genuine star ratings, this will also be valuable to your site users and improved search. In addition, enhanced searches provide a structured exploration for users. For example, they can filter the vacancy list by salary.
When the user applies this filter, then a job vacancy without salary will not be classified. This is therefore one of the most important ranking signals for improved search.
The data needs to be relevant to the advanced research you are participating in. So here are some examples of irrelevant data:
A live sports broadcast website that labels broadcasts as local events
A woodworking website that marks instructions as recipes
Enhanced search is only available for detail pages, not listing pages. Detail pages describe the specific properties of an item. Listings are category pages with links to various detail pages.
Individual advanced search has additional policies specific to each content type for all data types as described in the documentation. Documents or sites that violate these content policies may receive a less favorable rating or not be eligible for the feature.”
We won't be able to get past all of the mandatory properties for each niche within this article, but we've been able to provide guidance on general quality guidelines that will help you qualify for advanced Google results. If the classification algorithm of the Advanced Search detects that a large portion of a site is not meeting quality parameters, it can exclude the entire site from the enhanced search results. So follow these steps:
Google – Step 1: Start with a solid structure
If you're wondering how to improve Google search results for your business, the first step is to start with a solid foundation for your website structure. No matter how much quality content you produce, your SEO efforts will go unnoticed by Google, you have a bad site structure.
When your site is difficult for users to navigate, then it's probably hard for Google to “read” or crawl. When this happens, search engine rankings tend to suffer.
To remedy this, you will want to ensure that your website is easy to use. That means it's easy for users to access, load, read and navigate.
And that doesn't just mean desktop users. Your website must respond to all types of mobile devices, including smartphones and tablets.
Here are some steps you can take to get started:
Perform a technical audit of SEO on your website.
If you want to learn how to improve Google search results, you will first need to perform a technical SEO audit on your company's website. This allows you to see where your website is when it comes to SEO. So you can make adjustments to improve your chances of ranking higher on Google Search Engine Results Pages (SERPs).
Although you can perform a technical SEO audit for your own website, many companies choose to work with an experienced SEO company.
A comprehensive technical audit involves taking an in-depth look at different aspects of your website, such as crawling errors, indexing and hosting. A full-service audit will also include a look at different aspects of content and linking that also impact your SEO.
If you choose to work with an SEO agency, they will also provide recommendations as part of your SEO audit.
If you really want to know how to improve Google search results for your business, you take these recommendations seriously and develop an implementation plan to put these suggestions into action. (An SEO company can also help with the implementation if you don't have an SEO expert on your in-house team.)
A complete SEO website audit analyzes all aspects of your website's search engine optimization.
Fix and rewrite any duplicate content on your website.
While not necessarily a technical issue, duplicate content is often related to some of the technical SEO issues your business may encounter. The most common duplicate content problem is having multiple versions of content from the same page on your site. For example, Google may consider URLs from 4 different pages with duplicate content.
The way to solve this problem is to establish the proper redirection rules for these URLs. Again, this may not be something you are able to do yourself. So, if you don't have an in-house web developer, seek help from an agency with web design services.
Once you have fixed these issues, you will also want to look for any other duplicate content on your site. You can find duplicate content by running an audit with a tool like Copyscape. Google tends to penalize sites that contain duplicate content, so it's important that each page of your site's content is unique.
You can use a plagiarism checker like Copyscape to easily find what content is duplicated from other sites.
When you find pages that have duplicate content, you will need to rewrite the identical or similar parts to other websites. Rephrase sentences or find other ways to communicate the same meaning. This will help ensure that all content on your site is unique, thus reducing the likelihood that Google will penalize your site in search results.
Step 2: Do your keyword research.
Many people looking to improve Google search results for their business already know about the importance of keyword research. SEO Keyword Research Involves
find the right keywords, that is, your target audience uses them to find products, services and brands like yours.
Once you have an effective keyword list, you can start creating targeted content that can show up in search engines for relevant queries.
Google Keyword Planner is a free and effective tool to help you identify relevant SEO keywords.
We've put together some tips on how to improve Google search ranking for your business through quality keyword research:
Make a list of the most important topics that are relevant to your business.
The best place to start your keyword research to improve Google search results is to develop a list of relevant topics. What general topics do you want to rank on Google?
These topics can be:
- related to your product or service offerings.
- important within your industry
- related to the challenges your brand solves
In addition to considering what your business offers, you might also want to think about the topics that are most valuable to your target audience. What do they need more information about before making a purchase decision? Put yourself in your audience's shoes to consider which topics would be most appropriate as a starting place for keyword research.
Brainstorm some key phrases that fall into these topic categories.
Once you have some topic categories that you would like to rank, it's time to identify some general keywords that you think fall into those categories.
These are key phrases you think your target customers are using to find brands like yours online. This will not be a final keyword list, but it does give you a starting point for creating a list that you can search and narrow down further.
Try taking a look at which keywords your company's website is already ranking. You can find this information using Google
Analytics. Take a look at your website's traffic sources. Review your organic search traffic to identify some of the keywords people use to find your site on Google.
Search for keyword search terms related to your list.
Now that you know a little more about improving Google search results, it's time to get a little more creative. In addition to this initial keyword list, you'll also want to think of some related keyword search terms that search engine users might also type in to find your brand's website.
You can also go to Google. Type some of the keywords from your list into the Google search engine and scroll to the bottom of the page to find related keywords. You may want to take these suggestions for related key phrases into consideration when developing your own list (but only if they are relevant and appropriate).
Find additional long-tail keywords.
Now that you have some general keywords, you'll want to mix them up with some long-tail keywords. While the default keyword phrase is 1 to 3 words long, SEO long tail keywords are longer keyword phrases that are typically more specific and contain three more words.
By combining standard keywords and long-tail keywords, you can work to develop a more balanced approach to SEO, keeping your short- and long-term goals in mind.
For example, let's say you're trying to sort for the term “organic coffee”. There's a good chance the competition for this keyword is pretty high as there are other coffee shops and companies out there trying to rank for the same thing. By adding some long tail keywords like “how to choose the best organic coffee” or “organic coffee vs. coffee” will help you attract more targeted traffic without all the competition.
Another important thing to note is the undeniable rise of voice searches. This is a big twist from the traditional keyword-based queries you type into using device voice assistants. And this transition means a lot to marketers because voice queries are different from the typical keywords we've used for years. In voice surveys, he uses natural language usually in the form of questions using long-tail sentences.
See where your competitors rank for certain keywords.
One way to find out how to improve Google search rankings for your business is to follow your competitors. When it comes to keyword research, this means consistently monitoring which keywords your competitors are using to reach your audience and where they rank for those keywords.
Just because your competitor is using certain keywords does not necessarily mean they are best for your business. However, it helps to take a look at the keywords they rank to see if there are any key phrases you might be missing in your own SEO keyword strategy.
If you find that your competitors are ranking for certain keywords that you also want to rank, it's time to really start working on how to improve Google search results.
Step 3: Start writing great content that emphasizes keywords to achieve advanced results on Google
Now that you have a list of keywords you'd like to rank, let's talk about how content plays a role in improving Google search results for your business. The more quality content you have published on your site, the more likely you are to be ranked higher in Google's SERPs.
Content marketing plays a vital role in search engine optimization efforts.
If you want to learn how to improve Google search rankings, you can't just write any content. You need to focus on creating well-researched, well-written content that is detailed and provides value to your readers. This is the only way you can get your target audience to stay and engage even more once they've made their way to your site.
Things to keep in mind when you start developing SEO driven content for your website
Vary the length of your content. The 500 word blog post is no longer a best practice. Longer content tends to be significantly longer than short posts. So make sure you vary the length of your content, providing both short, informative posts that are easy to consume and longer, in-depth articles that are comprehensive.
Include LSI keywords and keywords in your content
The goal in writing useful and optimized content is not to put as many keywords as you can on the page. Although you want to use the keyword throughout your content, you must also include LSI keywords (or synonyms) within the content, as Google will also use them to determine the page's relevance.
Keep readers engaged to achieve advanced Google results
It's not enough to just drive readers to your page. You have to keep them engaged if you want to increase their time on the page and reduce bounce rates. Both contribute to improving Google search results. Write engaging content that provides value and be sure to include eye-catching visuals throughout. Break the content down into sections and use bullet points or numbered lists to make it easier to read.
Tell a story to achieve advanced Google results
One of the best ways to keep readers engaged while providing value is to tell a story. Rather than making every website page or blog post read like a research article, try using customer stories and case studies to relate to your audience. This helps the reader better visualize how your brand can help them.
While the quantity of your content matters to Google, so does the quality. For that reason, it's important that you find someone on your team who is a qualified writer and editor to create content for your brand.
If you don't have someone in-house, consider hiring an agency for blog writing services. Outsourcing your blog posts ensures you're getting quality content without taking time off other vital tasks.
Step 4: Take a second look at your links.
Internal and external linking impacts search engine optimization. When it comes to how to improve Google search results for your business, you'll need to spend some time reviewing your internal linking strategy, as well as finding new opportunities to build reputable links back to your own content.
You can start by fixing broken links. These are links to web pages or content that no longer work. It could be that an inappropriate URL was entered by the person who posted the content. Or it could also be due to the removal of a page from the site. No matter what the reason, it's important not to ignore broken links. This can affect the ranking of search engines. You can use a website tracking tool to find the broken links and then work to fix them.
Once you've fixed the broken links, it's time to work on your link building practices. When you link to content, whether externally or internally, it is therefore important that you pay attention to the anchor text. These are the words that appear as a link in the text. So, it is vital that you choose relevant phrases as your anchor text. You can use target keywords within anchor text. But to avoid Google penalties, you should also change it a little bit, linking other relevant phrases as well.
Linking to your website content as well as using relevant links within your content is important to building SEO and improving your Google search rankings.
When it comes to linking construction, there is a right way and a wrong way. While some companies will do whatever it takes to build links to your site, those links aren't always of high quality. And therefore they are useless for your SEO efforts.
If you want to create quality links, you'll need to start by creating content that's worth linking to. The better the quality of your content, the more likely others are to be linked to your articles within your own content. And that's how to improve Google search results cost-effectively.
Step 5: Focus On On Page Optimization To Achieve Good Advanced Google Results
On-page search engine optimization is an important part of how to improve Google search results for your business. This involves optimizing every little detail on each page so that you can ensure that both Google and its users find and love your content.
No matter how big your content is, there's a good chance it will remain buried, that is, if you don't focus on on-page SEO in addition to content creation.
This graphic shows a good description of the different elements of on-page and off-page SEO.
Here are some important elements you'll need to pay attention to as you work to optimize for on-page SEO:
Google Advanced Results: Title Tag
The title tag is one of the most important factors of your on-page SEO. It should include the keyword you are trying to rank, which should be placed as close as possible to the beginning of the title.
Your URL for each page must also include your keyword, so try to keep the URLs short and sweet. Shorter URLs tend to rank higher in Google search engine results.
Titles - H1, H2, H3
Furthermore, you will also need to format your content with title tags like H1, H2 and H3. The target keyword must be in your H1, which will be your title. You must also include the keyword in at least one subhead, which you will format as an H2.
Advanced results on Google: Write good content content
When it comes to your actual content, make sure you use your keyword in the first 100 words on the page. You should also try to use images as well as videos, graphics and other engaging visual content on the page. This helps to reduce the bounce rate and furthermore helps to increase time on page, which are two important factors in Google ranking.
Each content must contain one or more relevant outbound links to content outside your site. This helps to signal to Google that your content is well-researched. But it also helps Google find out what your page is about.
You must also link to 2-3 different pages within your own website on each piece of content. So, place these links in logical places and make sure you're linking to relevant content on your site. This not only helps improve SEO, but provides a better user experience.
Each page published on your website will also contain a meta description. This is a brief description of the page content that should attract users of the