How to be first in Google search
Being first in Google search is the dream of many companies.
It means the consumer's initial choice in the search for services and products in their segment.
According to data published on the website of the federal government, 90% of Brazilian homes already have internet access.
The information contained in the portal mobile team, point out that 58% of people access websites through their cell phones.
Imagine being number one on Google rankings and appearing to potential customers with internet access.
Chances of business WhatsApp notifications ringing messages asking for information will be high.
But how to be first on Google with so many competitors?
Learn techniques, paths and strategies to get there.
What are the ways to get on the first page on Google?
When a company contacts a digital marketing agency, one of the most frequent requests is the desire to be the first link in Google in your segment.
There are two ways to achieve this feat:
Paid Campaign on Google
As the title suggests, you should invest a budget in Google for your business to maintain a link at the top of the page. This is the fastest way to achieve this feat.
This is a free path with long-term results.
You must have a website SEO optimized and create content weekly for the website and social networks to drive visitor traffic to your portal.
Now we are going to expose in depth how are the steps that make up each modality that takes your site to be the first of Google.
Google Sponsored Link
The first step in planning a sponsored link on Google is to have an account registered on the platform.
This account will consist of an email and a password that will give access to all Google applications.
Then you need to access Google Adwords and synchronize with your created one.
Within the platform, a keyword research should be carried out to identify how people search for your products or services.
For example: You have a psychology office in Betim in the northern region.
How does a person who lives in your area look for your services?
It probably looks like this: Psychologist in the north of Betim.
This keyword will be the opening to generate other ideas for your Google sponsored link campaign.
Another way to generate keyword ideas is to enter your website link which can be placed in a specific field.
You will notice that there will be a selection of keywords that will appear based on all the content on the site and the visits generated by the interest of the audience.
The number of visits that each keyword is capable of generating and the price per click in any paid campaign will be noticeable.
What is Auction in Google Ads?
When the user initiates a Google search, an auction takes place based on paid campaigns in ads to decide whether one of the links will be displayed.
There is a certain type of keyword research. Based on the amount applied and how the ad strategy is set up, Google will show the ads in a sequence.
Google Ads: How to win the keyword research auction?
Before starting a Google Ads campaign, it is necessary to hire a Paid Traffic specialist with knowledge of Digital marketing.
Let's say your segment is very competitive. To swim in a sea full of sharks, you need a strategy to find calmer waters.
A traffic manager will have the ability to translate data, study your market and apply the right keyword and budget to reach the ideal audience.
For the business owner who wants to run their own Google Ads campaign, they make common mistakes made by non-experts.
Time is money, do you agree with the cliché? Making premature mistakes is a loss of money that comes out of your business's cash register.
In order to obtain returns, it is necessary to use intelligence, knowledge and experience in traffic management. Without these expertise it is impossible to achieve relevant results for your business.
It's not just pumping money into Google Ads, you know? This is intelligence work, not operational.
Now that you understand how the system of a paid campaign works, let's talk about how it is possible to reach the first place organically.
How to get first place on Google organically?
The first step to becoming number one in Google searches is necessary create a website and carry out an SEO optimization process.
SEO techniques involve content capable of positioning pages and websites on the internet in the first search results on Google. But it's not magic, just long-term planning that depends on Content Marketing experts.
Google in its early days prioritized more the number of keywords and how they were applied. With this, some practices that are not recommended in the process of adapting a website to the norms of research results, started by some professionals.
With the emergence of a practice more suited to user needs has changed.
What is Content Marketing?
Content Marketing is a great golden coin for companies that want to win more customers, get more sales and keep them loyal.
However, in order to change a company's image in the eyes of customers, it is necessary to offer them valuable content, help them answer questions about products and services and guide them on a purchase journey.
Google sees a website as an expert that has all the answers the user is looking for. For this it is necessary to enter in the site:
The Blog is an encyclopedia of solutions to the user's wants, pains and needs. When Google's algorithm identifies a site with well-organized, complete, and SEO-optimized content, it considers your site to be an expert page on the subject, and begins to offer alternative answers to the visitor's questions.
But one thing has to be clear: it's not creating content in large volume and answering people's questions without knowledge of text organization for the Web, SEO techniques, good vocabulary and writing in a language that the persona understands.
A well-written and quality Blog is an important ally for your company to be one of the first in Google, but knowledge of two Content Marketing techniques is necessary:
Also used in Traditional Marketing, the Buying Journey on the internet is the most rational way to understand the path taken by the persona to reach your product or service.
Example: A person who wants to know about brushing their teeth searches Google for the answer. A dentist who has a well-written article, with SEO techniques and pleasant language, will be the best alternative to answer the user's question.
With this, the dentist who proposes to help the persona, gains credibility and becomes a reliable source of information.
If in the future this person will experience a toothache, this dentist will be the first choice for treatment.
If instead of the content you find an advertisement, the chances of a sale decrease. There must be a whole preparation of awareness of the future client that follows the following logic.
Content Funnel (sales)
The content funnel is a representation of the stages of awareness of the ideal audience for a given segment. A Content Marketing strategy needs to have answers for all stages of knowledge.
attraction and discovery
At this stage, the person is unaware of the problem they face and the solution. She still doesn't know that your company exists, so the contents of this stage should answer questions, bring news, research and data.
The persona already knows the problem and seeks to understand it better. Therefore, at this stage it is essential to develop more in-depth content, such as e-books, tutorials, longer articles, etc.
Now is the time to tell the reader what to do. Make him consider the solution, show him that there is only one way. Show services and products without selling them. Demonstrate how they can be what your potential customer expects.
Show your target audience differentials, testimonials and successful cases of your business.
Content that features a bonus, promotion, giveaway, sweepstakes, etc. It's time to reward your audience for trusting your company to purchase your products and services.
Applying all these techniques to be the first on Google depends on knowledge and patience. To start reaping the rewards of a content strategy for generating traffic, a minimum of 6 months is required.
Need help? Want to be number one on Google quickly? Don't want to wait a few months to structure a Content Marketing strategy?
We have the perfect content for you: What is the best way to get paid traffic?
We will show in more depth how to achieve this feat. To the next!