WordPress Website Creation: Complete Guide for Beginners and Professionals

When it comes to creating a website, WordPress is one of the first options that comes to mind. It is a powerful, flexible and easy-to-use content management system (CMS).

But before entering that world, it is crucial to understand some basic and advanced aspects of WordPress website creation.

In this guide, we're going to explore everything you need to know to become a subject matter expert.

Whether you are a website company or an individual who wants to create your own website, this article is for you.

Why use WordPress as a platform for my website or store?

WordPress is a free content management platform, such a platform can also be classified as a highly versatile (CMS, Content Management System or Content Management System) that offers a number of distinct advantages compared to other options available. Let's see why WordPress is a smart choice to build your website or online store.

Ease of Use:

WordPress is easy to use even without advanced knowledge. You can easily create and manage a website or online store thanks to the intuitive interface and user-friendly features.

Flexibility and Scalability:

WordPress adapts to your needs, regardless of the size of your site. It offers customization options and can grow with your business, whether you are a beginner blogger or a large e-commerce company.


With WordPress, you can customize the look of your website by choosing from thousands of themes and templates. Also, there are plugins and extensions to add extra features to your website.

Optimization for Search Engines (SEO):

WordPress has features and plugins dedicated to SEO. This helps improve your site's visibility and ranking in search results, allowing you to optimize your site's content and structure.

Active Community and Support:

WordPress has an active community and extensive online support. You can get help, join forums, and find tutorials and comprehensive documentation for troubleshooting.

Plugins and Extensions:

WordPress offers a wide variety of plugins and extensions to add extra functionality to your website, such as e-commerce features, social media integration, contact forms, and more.


WordPress takes security seriously and has features to protect your site from threats. The platform is regularly updated to fix known vulnerabilities.

Content Management:

WordPress is a robust content management platform. With it, you can easily create and organize your content, add media, create blog posts, custom pages, and manage your entire site efficiently.


With the WooCommerce plugin or Easy digital Downloads (the 2 most downloaded and free), WordPress offers complete solutions to create a functional online store, with advanced features for product management, payment processing and stock control.

Given all this, is it worth using WordPress for my website? WordPress is a reliable, easy-to-maintain, open-source, free choice for creating a website or online store your way.

With such ease of use, it is clear that WordPress is worth using as a platform for websites and stores.

Extremely high flexibility, customization, search engine optimization, thousands of plugins that enable bespoke functionality and community support as well as the other features listed above make it clear that WordPress has plenty of resources for most low, medium and even low-end projects. high complexity, you can establish a successful online presence.

Regardless of your experience level creating WordPress websites for your business or others. Enjoy all the benefits that WordPress offers!

What is needed to create a WordPress website?

To create a WordPress website, you will need three main elements:

  1. Hosting: Choose a reliable hosting provider that supports WordPress. Hosting is where your website will be stored and made available on the internet.
  2. Domain Name: Register a unique domain name for your website. Choose a name that is relevant to your business or website theme. The domain name is the web address that users will type to access your website.
  3. Installing WordPress: After purchasing hosting and domain name, you will need to install WordPress. Many hosting providers offer automated WordPress installation, making the process quick and easy.

With these three elements, you will have everything you need to create a WordPress website.

After installation, you can customize the design, add content and install plugins to extend your site's functionality.

WordPress offers an intuitive and user-friendly interface, allowing you to create a professional website even without advanced programming knowledge.

What is the investment to create a website or store using WordPress

The investment to create a website or store in WordPress can vary in the Brazilian market.

We need to remember that WordPress itself is free and open source (allows for high customization and commercial use), but other expenses may be required.

Consider the following items if you want to better understand the overall costs for building a WordPress site, not counting development labor:

  • Hosting: The price of hosting varies from R$ 20 to R$ 100 per month.
  • Domain name: The cost of a “.com.br” domain name is around R$40 to R$60 per year.
  • Custom or Premium Theme: Themes can cost anywhere from $150 to $500, offering advanced design features.
  • Plugins and extensions: There are free and premium options, with prices ranging from R$50 to R$300.
  • Custom development: The cost varies depending on the complexity, usually from a few thousand to tens of thousands of reais.

These amounts are estimates based on general data from the Brazilian market.

Actual costs may vary based on the scale and specific requirements of the project.

We recommend obtaining personalized quotes and carrying out a careful analysis before making an investment decision whether you are going to hire a specialist company or a freelance professional.

WordPress website creation tutorial

This simple and practical tutorial will guide you through six steps, what the process would be like to create a WordPress website in a professional way.

Choosing a Domain and Hosting

First, you will need to choose a domain name for your website and hire a hosting service. The domain name will be your website's address on the web, and hosting is where your website will live on the internet.

WordPress installation

Once you have the domain and hosting, the next step is to install WordPress. Most hosting services offer a one-click installation option, making this process very easy.

Choosing and Setting the Theme

With WordPress installed, it's time to choose a theme that will define the look and feel of your website. There are thousands of free and paid themes available to choose from, allowing you to customize your website design to your liking. We can highlight among the free and best optimized for SEO themes: Astra, Hello Elementor and Ocean WP.

Selection of images from free banks

High quality images are essential to make your website stand out. Free image banks like Unsplash, Pexels and Pixabay are great resources for finding images that match your website content. For those more willing to even create images through AI tools for their website, today, it is already a reality.

Content creation

Now, it's time to populate your site with content. Create informative pages and interesting blog posts that cater to your target audience. Remember to use relevant keywords to improve your site's SEO.

plugin installation

Plugins add extra functionality to your website. Whether it's optimizing your SEO, adding a contact form, or creating an image gallery, there's a WordPress plugin to help you do just that. But let's leave a tip, the less plugins you use, the better the stability and security of your site.

4 Tools that will change the way you make websites with WordPress

Regardless of the type of website you want to create, there are WordPress plugins that can help you achieve your goal. They are powerful and flexible tools that can make a big difference in your website's success.


The most used WordPress site builder, without a doubt it will simplify a lot with an extensive library of editable templates and widgets, the plugin has a free and paid version.

Yoast SEO

The most consecrated SEO tool on websites in the world. The Yoast plugin has a free and paid version with essential features to make your WordPress site optimized for SEO with various features.

WP Rocket

Optimization's favorite. With the WP Rocket plugin your site will be much faster and will meet with little effort many of the guidelines of Page Speed ​​Insight and GT Metrix of best practices.


Gutenberg is the native WordPress visual editor that has recently seen several improvements and enhancements to make the task of creating a website with all the graphical elements much easier.

WordPress Website Creation, Questions and Answers

Check out the most frequently asked questions about website development in WordPress.

WordPress is a content management platform (CMS) that allows you to create and maintain websites and blogs.

No, WordPress is very beginner friendly and requires no programming knowledge to create a basic website. However, knowledge of HTML and CSS can be helpful for more advanced customizations.

Yes, WordPress is open source software and therefore it is free. However, there may be associated costs such as hosting, domain, paid themes and plugins.

WordPress.org is the self-hosted version of WordPress where you host your own website. WordPress.com is a hosting platform that uses WordPress software.

You can choose a theme from the WordPress theme directory or third-party websites. When choosing a theme, consider appearance, functionality, plugin compatibility, and ease of customization.

Plugins are extensions that add extra functionality to your WordPress site. They can be installed directly from the WordPress admin panel.

There are several SEO plugins available for WordPress such as Yoast SEO and All in One SEO that can help optimize your website. Also, it's important to create quality content that is relevant to your keywords.

Yes, with the WooCommerce plugin, you can turn your WordPress website into a complete online store.

Summary of the Matter

Should I Create a WordPress Website in 2023, Is It Worth It?

In 2023, the relevance of WordPress as a website building platform remains unquestioned.

With its ease of use, powerful features, and wide range of customization possibilities, WordPress remains an excellent choice for anyone looking to create a website.

Whether you are a self-employed professional, an entrepreneur or someone who wants to share your ideas with the world, a WordPress website can be a valuable tool in achieving your goals.

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Our Company, Colors Website Creation Agency, registered under CNPJ 30074191000105

Contact telephone: 31 97120-4563