Social media has become an integral part of business growth today. If a company doesn't have a presence on social media, it can lose customers.
That's why you find even the smallest of brands trying to leverage social ads and engagement to increase their reach and conversions.
Especially on Facebook. But many of these entrepreneurs ask themselves: do Facebook ads work?
Whether for professional or personal use, the social media channel is widely accepted by a wide range of demographics in the consumer market, and this in itself is a strong reason to run a Facebook advertising campaign and expand your brand's reach.
But take a closer look at the other reasons in this article we've prepared!
Do Facebook Ads Really Work?
Understanding how to leverage Facebook ads effectively is now more important than ever as it is part of almost every successful social media marketing strategy.
It's vital to know how posts on your Facebook page can be seen by the ideal audience at the right time. While the platform gives companies the opportunity to reach a mass audience.
To increase your chances of getting higher conversions, always know where your customer is coming from. What are they most involved in and what triggered their purchase.
In addition to general demographics. Your campaign goal should be to create ads that offer micro and macro conversions based on where the customer is in the sales cycle.
When you make the effort to understand your needs without being pressured into a sale.
You automatically focus on creating advertising campaigns that deliver customer value.
This results in higher growth, engagement rate and click through rate (CTR) on campaigns.
These campaigns can just be about boosting a user post that your customers are getting more involved with. Or about simply promoting your page in their circles.
Simply put, the answer to whether Facebook ads work or not is a resounding YES.
However, before we investigate the different types of Facebook ads and the various ad formats your business should try.
How do Facebook ads work?
The explanation is quite simple: while paid search helps your target market find your business.
Paid social campaigns help your business find potential customers.
Similar to Google Ads, this advertising platform works by letting you contact targeted prospects and customers.
It targets specific user segments that are more likely to be interested in the products as well as services offered by your brand.
Many companies new to social media marketing doubt the power of Facebook ads. That is, they continually debate whether this would work for their market or product.
That's why you need to test yourself before running an advertising campaign.
With loads of user data about the daily activities of your target customers, the level of targeting offered by Facebook is unrivaled by any other platform.
Using your Facebook Ads Manager tool, you can view RCP, CPM, CPC, average cost and more.
So the number one step you have to take as an advertiser is to identify advertising campaign goals. Do you want:
- Drive relevant traffic to your website?
- Generate more leads?
- Encourage users to interact with your Facebook page?
- Secure more sales?
- Expand your brand's reach?
The clearer you are about your goal, the better results you will see.
You might want to keep running one ad at a time, but you might also want to experiment with multiple goals to understand what's yielding you the greatest return on investment.
Audience segmentation in Facebook Ads Manager
Audience segmentation in Facebook Ads Manager lets you define what your ideal customer looks like.
Its robust system then displays your ads to users who fit the demographics you've set.
In other words, these users exhibit the type of behavior you've identified. It all depends on how well you understand your customers and how effectively you are able to incorporate the data into your ads.
The Various Formats of Facebook Ads Ads You Can Choose
From photo ads, video ads as well as story ads, messenger ads, carousel ads, slideshow ads, collect ads and playable ads.
So, for all of this, make sure you are using attractive images and clear CTAs. Also, the type of format you choose for your campaigns tends to influence the results you receive.
You may also want to consider using a professional social media marketing company such as Colors Agency.
When it comes to answering the question about how Facebook ads work, there is no one-size-fits-all answer. That is, your ads are based on factors such as:
- What does your business have to offer
- The industry you are in
- The niche you are targeting
- The campaign goals you have
Let's take a look at the different types of Facebook ads you can run for your business and what goals they can serve.
- page likes
- Engagement Ads
- Acquisition Announcements
- Brand awareness
- Localized ads
- Website Conversions
- Clicks on the website
- Event Promotions
- Offer Promotions
- Lead Generation Ads
Create layers and data layers
If you're not using a custom audience on Facebook, take the time to create the right audience with smart data layers.
Don't just include obvious demographics of your target market. Because that's exactly what your competitors are doing.
Look for data similar to what they're getting involved in, their recent milestones, education, job roles, as well as device used, purchase triggers, and more.
While scaling up your advertising campaign will increase your reach, it's the narrow approach that brings the best conversions.
Include social proof in Facebook Ads ads
If you want customers to believe you're going to deliver what you promise, then social proof is needed.
Because there is no better lawyer than an existing client.
Simply showing numbers of results you've helped others achieve can make a big difference.
This can be a simple campaign that lets your audience know the value of using your product or service. In addition, you can also use customer testimonials that direct users to your case studies.
Emphasize customer emotions
If you want real people to interact with your business, then tap into their psychology and trigger emotions that spur them to take action.
Instead of highlighting the value of your product, focus, therefore, on using copy that reaches the consumer's emotion.
How do Facebook Ads ads work? Conclusion
Now you know the answer to “Facebook ads work”? Yes, and there is absolutely no doubt about it.
If your campaigns haven't run so far, tell them your ad spend isn't returning as much ROI as you'd like.
It's time to go back to the beginning and thus review your advertising strategy. From your goals to who you're targeting in the approach you're using – dig deeper into understanding your target customer's psychology.
If you are interested in having someone manage your Facebook ad campaign for your business, with Colors Agency, we guarantee much more than just an attractive look and a modern layout for your website. In other words, our main focus is to offer companies around the world effective solutions to generate visibility on the internet.
Our agency develops SEO strategies as well as brand positioning for multinational companies, large, medium and small, all projects are important to us.