Google Algorithm Updates Summary - Updated List
Ranking a website or page on Google's search engine can seem a little difficult. But knowing the factors for Google's algorithm would make it easier for Google to rank and would help your website or webpage rank at the top of the search result.
Google has over 200 ranking factors in their Google ranking algorithms, but they've kept most of their search engine ranking factors secret. In this article we will bring Google ranking factors that are used by all website owners currently ranking in the search engine.
One way to determine is to look at various results on the Google search results page. And furthermore, search the top web pages to see how they all apply the various factors to Google rankings.
If and when all factors for SEO rankings are checked, then you are assured of higher Google site rankings on the search result page as long as there are no technical issues. So let's get right to Google's most important SEO factors
Titles are the name you give your webpage, these titles are what tells Google's search algorithms what the webpage overview is talking about.
Google understands the usefulness of using a title for a web page and therefore it is one of the ranking factors used by Google to help rank a page/site on the search results page.
Hence it is important to make use of titles for your website or web pages and always insert the keyword you are trying to rank in the title.
Titles are used to communicate the organization of content on the page. These are strategies to help readers determine the general outline of the document and navigate to specific information on the webpage.
These are usually titles and subtitles and are defined with the for tags with I defined the most important title.
Google analyzes the good progress of web pages and uses this for search ranking.
So, best practice is to properly use direction for your web pages and use them accordingly, for important topics make use of H1 tag while for subtopics make use of H2 tags, and then if you have topics that fall under your subtopic, so you can make use of H3 and so on down to the H6 tags. It is not necessary and mandatory to use all position tags.
When titles are used and properly organized, Google's algorithm understands the site's structure, and they use that as an on-page SEO factor. Remember to always insert the keyword you want to rank in your titles, especially the H1 tags.
Content length is important to Google's algorithm
Google uses content as one of its top ranking factors and has also made it clear that creating quality, long-lasting content is part of its on-page SEO ranking factors.
So, to help rank your websites and webpages, you would need to create quality, long-term content.
For service and product content, it is recommended to create above 700 words and for blog post content it is recommended to create above 1000 words.
Content relevance matters to Google's algorithm
When creating content, you must ensure that your content is relevant to your topic. That's because Google now uses content relevance as a ranking factor.
So stick to the topic and when creating long-form content, be sure to write in depth about the topic.
For example, this blog post is about “Factors for Google SEO rankings”, if we decide to start discussing “How to rank on Google Search Engine” it means we are deviating and content relevancy drops which automatically affects ranking because the Google would be able to detect your content relevance.
Keywords for Google Algorithm
Keywords are part of the top ranking factors that Google uses to rank websites at the top of search results pages.
This means that Google Crawler crawls your sites and searches for keyword relevance, which means that the more you apply your keywords to your content, the better your chances of ranking on the search engine result page .
Keywords that you plan on ranking when strategically placed in your content would help your rankings. However, avoid black hat keywords as this is a perfect way for Google to penalize your content.
Page speed! Also one of the main ranking factors for Google ranking. This ranking factor cannot be avoided, if you have a slow website or webpage, they will not be able to rank at the top of the Google search results page.
After Google did the page speed update, most website owners have since improved their load time speed, resulting in a higher search ranking.
So make sure your website/webpages load fast as this is a ranking factor.
To check your page speed, you can use Google's page speed test tool.
Mobile friendly pages
Create mobile websites and webpages easy, as Google switched to mobile indexing in the first place. This means that websites/webpages would be indexed first on mobile and more ranking would be based on mobile-friendly websites.
So if your website or webpage is not mobile friendly then you are missing out on top ranking in Google as it is a ranking factor.
Internal linking means linking to another web page on your website (ie from your current webpage). An example is at the beginning of this blog post where we linked to one of our previous posts using the anchor text “200 Ranking Factors”, which takes you to the blog post we created about Google's 200 Ranking Factors.
Google doesn't like unrelated pages and uses internal linking as a ranking factor.
So, when creating content for your service, product pages or blog posts, it is essential that you interlink to a relevant page, even if it means just a single internal link.
Similar to internal linking, external linking involves linking to external sources, that is, if you are discussing a point and find an external resource that might be helpful to the reader, then you link to that content from your own content. This is what we call an External Link.
We linked to ingenious material in this particular post, which we thought would be helpful in understanding some more context. One example is after explaining Page Speed as a ranking factor that we linked to Google's own update news about page speed and also linked to Google's own Page Speed Tool using the anchor text “Page Speed Testing Tool” .
So make sure you always link to ingenious material especially for blog posts, as Google uses this as a ranking factor on the page.
Social signs involve signs about your website/webpage from social media platforms like Facebook, Instagram, Twitter etc.
These signals are Google's choice and it uses them as a ranking factor.
Be sure to post frequently about your website/page on the various social media platforms you may have registered with. And this can be done by adding your site/page links to some posts.
Domain age plays a very important role in Google ranking factors. When ranking for keywords on search results pages, Google takes note of the domain's age.
Domain age implies how long the domain has been in operation. And Google favors domains that exist on newer domains. So when trying to rank for certain keywords, consider the types of domains you are dealing with.
For example, a company that has been in existence for, say, more than 30 years can be trusted over a newly established 1 year company. This applies to domain age, Google favors the oldest domain over newer domains.
Domain Authority is one of Google's Algorithm Updates
You just learned that domain age is also a ranking factor, another aspect of ranking factor is domain authority.
Domain authority is about how authoritative the domain is, which includes the quality of backlinks pointing to the domain. Google uses this as a ranking factor most of the time, which is why it is often difficult to rank for some terms (keywords) because domains that show high on the Google search results page have high domain authority.
Thus, a webpage's domain authority is a ranking factor.
Backlinks are links from other relevant, authoritative news sites that point to your page/sites.
It is this backlink(s) that gives your page/site authorship, which Google picks up as a signal and increases your ranking on the search engine result page.
These links increase your domain authority. And you remember earlier that we declared domain authority as a ranking factor. What results from backlinks.
It's possible to consider backlinks as the main Google ranking factor.
User experience (ux)
Google doesn't directly use user experience as a ranking factor. Rather, they make use of the bounce rate which automatically relates to the user's experience on the site.
When a site's bounce rate is high, there are warnings from Google and they can use it on their site.
What can cause a high bounce rate or poor user experience? It can be caused by poor website design and structure or slow page speed. That's why it's important to ensure these two factors are in check to improve the user experience and be in favor of one of Google's ranking factors. Which is User Experience.
Conclusion on Google Algorithm Updates
Google's ranking factors are over 200 as stated at the beginning, but that shouldn't scare you, because once you have all of the above ranking factors in check you would have little or no problem with your rankings because those are Google's top ranking factors.
If you have any questions about Google ranking factors and how they can affect your rankings, please contact us.
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