How to choose a good social media company
Are you looking for a good company to take care of your business's social media?
The right choice will bring excellent results.
A competent social media company can help you pass your competitors on the internet.
Using social media to promote services and products is a smart strategy.
In Brazil, there are 171,5 million active users on social networks, 79,9% of the Brazilian population, according to data published on the portal Digital Results.
Therefore, hiring a manager for your Instagram, Facebook or Youtube is a smart and low-cost strategy.
Investing in traditional media can be expensive. O Digital marketing it is an outlet for companies that need to grow without spending too much.
This content is like an instruction manual to help you choose a good social media company.
The idea is that you can have information to know how to recognize the best partner to help your company achieve results on the internet.
After all, on the internet the sun is for everyone.
Read on and find out how to select the best social media agency for your company.
What is the name of the company that takes care of social networks?
The company that takes care of social networks are Digital Marketing agencies. The person within the agency who manages a business profile on the internet is Social Media.
One of the advantages of hiring a business profile manager on the internet is that the strategy for creating each post follows a logical structure with a clear objective.
Sell your product or service.
If your goal is to gain authority in your segment, it is possible to achieve this feat.
Social Media Management Agency: the steps for the right choice
1 - Digital Marketing Planning
This is a very important point.
In Digital Marketing, long-term planning all the standardized paths to your company's DNA is essential for success.
Good digital media management needs to be programmed at every step.
Therefore, a competent Social Network Management agency for Companies will show you an elaborate Digital Marketing plan.
All posts will have a role within the strategy. Nothing will be randomly uploaded. Step by step, it should be presented to you.
2 – Calendar for social networks
The Calendar for social networks is essential to maintain a regularity of posts for the Instagram algorithm, for example, understanding that your company is active on the internet, so the content is better distributed.
The Digital Media agency that offers the client a complete calendar based on the period agreed in the contract, demonstrates organization, smart time management and commitment to the project.
3 - Editorial line
Editorial line for social networks is a content strategy in Digital Marketing that privileges the characteristics of your company and commercial goals in the subjects that will be addressed in each post.
Let's imagine that your company sells human resources consulting, out of nowhere, random content is dropped on your internet business profile about the extinction of whales in the south pacific.
The example is absurd, but it serves to illustrate how necessary an editorial line is. All content will be intended to assist in your business.
How does a good company manage its social network?
A quality social media company has professionals assigned to each role:
- Copywriters who understand their customer's mind and create a persuasive caption to encourage the reader to make a decision.
- Creative designers for creating artwork for all your posts.
- Video animators and editors.
- Paid ad management to expand your business message to more people.
- Digital Marketing Director responsible for sending all content planning and editorial lines.
Social Media Marketing: Which Features Are Most Important?
For Social Media Marketing to generate good results, some essential resources are needed, such as:
Weekly Posts and ADS Campaigns
Weekly posts to social networks like Instagram, Facebook, Linkedin and others, help your pages gain more relevance.
Combined with ADS campaigns (sponsored posts), your most important content can reach a greater number of people interested in your products and services.
Disclosure Through Influencers and Branding
This disclosure resource through influencers and branding is what makes your brand gain an identity in the customer's mind.
A skilled social media agency knows how to develop communication that approaches the ideal target audience.
What other benefits of social media management?
Social media management gives you the freedom to take care of other matters related to your business.
When the business owner decides to do his own content management, he loses precious time, as he could be taking care of other areas of the enterprise.
When a social media company takes care of its content on the internet, in addition to likes, shares and fans, the strategy applied manages to attract the right customer, converting it into a number of sales.
Professional social media management project goes beyond content
The focus on a professional social media management project goes beyond content creation.
A good agency doesn't just offer art and subtitles, but a broad project to enhance your digital presence.
After presenting the complete planning project to the client, executing the entire strategic method in the content, it is time to monitor and measure all the results.
Based on the repercussions on the reports generated in the social networks themselves, the strategy can be reformulated and assertively directed.
What else to consider when choosing social media management?
Ask the candidate company the following questions to take care of your social media:
1 – What results has your company achieved in managing social networks?
2 – Who are or were your customers?
3 – And the recognition in the media?
These questions can usually be answered by taking a look at the home from the website of the Digital Marketing company.
Another important point is service. Who doesn't like to be well attended, right!?
Hearing what a social media company can do for your company project is falling in love at first sight.
How much should I invest in a social media company?
The investment in a social media agency should be proportional to the size of your company, the goals you want to achieve and the characteristics of your business.
Obviously, the social media manager has some fixed costs when considering a budget, such as specialized labor and the structure that will allow your project to get off the ground.
But part of this budget must be customized based on your company's needs.
However, one point is a fact: what your company can earn from social media is much greater in relation to the amount invested.
Based on data released by the neotrust, an organization that monitors the results of 85% of e-commerces in Brazil, with a sales strategy applied on social networks, the sector earned R$161 billion in 2021, a record.
Much of the success achieved is the result of the work of good Digital Marketing agencies, which perform an x-ray of the desires, needs and pains of each company's ideal audience.
Chat with other social media agency clients
Talk to the social media agency's clients to find out what their experience with the management service was like.
Also do an analysis on your own. Investigate the website, social networks and digital presence of this Digital Marketing company, with this you will have enough arguments to make a decision.
Meet the managers of your digital project
Talking with the managers of your project on social media is important to analyze your work method through your report.
If possible, make a face-to-face visit to feel the energy of the environment, see if there is joy in the employees' work.
Note how it is received, the organization of the facilities, because it is the details that reveal the whole. See if you feel at home.
Regarding the technical capacity of each professional, try to visit the LinkedIn of each to investigate curriculum, history and performance.
Bonus Tip: Don't Think With Your Pocket
Your grandmother used to say: cheap is expensive! The phrase is cliché, but it is a great truth. When choosing a social media company, cost-effectiveness should be a criterion to be considered.
We know your business has bills to pay, but your business needs to take bigger steps to start making real profit.
As stated earlier, investing in Digital Marketing is cheaper, and if the job is done well, the return in profit will be greater.
Be wary of companies and self-employed professionals who charge very cheaply to manage their social networks.
Will the delivery and fulfillment of your demands be proportional to the price? Therein lies the danger.
With the tips given in this content, your company will be able to make an assertive assessment when choosing a social media company.
Another important point is to consider Instagram as one of the main digital pages for your business.
Therefore, read the following article that we have prepared for you: How to effectively manage Instagram