How to effectively manage Instagram
Do you want to know how to manage efficiently in the Instagram? You need to know some techniques Digital marketing.
To better understand the potential of this social network for business, the website opinion box, in one of its surveys revealed that 52% of Brazilians access it to look for products and services.
Some business profiles on Instagram are not managed in the right way, making people go unnoticed by the posts.
Another problem in managing a page on this social network is the times chosen for posts.
The audience that should be online for seeing the message does not visualize the post, generating little interaction and contacts for your service team.
To help you smartly manage your Instagram, we've separated essential tips for your business to be noticed on the internet. Keep on reading!
Hire an Instagram agency
count on a social media agency is the most important step to efficiently manage your Instagram.
In addition to optimizing your entire content strategy to reach the ideal audience, a team specialized in the main areas of Digital Marketing will work to make your business profile more professional.
I believe that with a few specific actions it will be possible for you to improve your Instagram performance to an acceptable level, but it takes professionals to scale higher results.
Find out who your persona is
Before you start planning to manage your Instagram, you need to define your persona.
Persona is your company's ideal customer. This is the person who buys your product. So all communication on Instagram will revolve around this consumer's pains, wants and needs.
It's no use having a perfect design, well-written caption and boosting the post if the communication doesn't talk to your persona.
Accessing Instagram insights, you can see a graph that shows a summarized profile of the people who most access your page.
But will it be possible to interpret geographic, gender and age data and define them as your ideal customer?
It is not enough. The ideal persona is a human being with wants, desires, and needs that a demographic cannot define.
Efficient Instagram management starts with this action
What time do you post your content on Instagram? Let's say your ideal client is working during business hours and can't see your posts, and it's precisely during this period that you post content.
It doesn't make much sense, does it?
The ideal in defining the best time to post on Instagram in this case is to schedule the content for after work.
If it doesn't work, you'll need to test other schedules. To arrive at the standard time, it is essential to analyze how people interact on your page. It all starts with trial and error.
Your Instagram audience is not the same as your competitor's
Focus on your audience. Your audience will not always be the same as your competitor's.
Study all Instagram data, but know who really needs the solution your business has to offer.
Everything that will be planned will start from the knowledge about the needs of your persona.
Digital influencers are in the spotlight on Instagram. Using them as part of the strategy to leverage your brand can work, as long as it's planned in the right way.
It will be necessary for your ideal audience to identify with this digital influencer and maintain an ongoing relationship with them in different posts.
The audience of these professionals on Instagram can be used as a formula to plan content designed to generate engagement on their digital profile.
You need to offer a partnership that is beneficial to the digital influencer who needs to have an affinity with your company and your audience.
There are Instagram management agencies who research, analyze and get in touch with these professionals and manage to close the best partnership for your business.
Use the right hashtags for your Instagram
The right hashtags for your Instagram depend on your relationship with your business. They must follow a pattern, inserting general and specific hashtags that identify with the subject of the post.
Instagram is the social network that most uses this feature to get these posts to be viewed by more people.
People use hashtags to search for services and products. Using them in the right way, there is a great chance that your content will be found by your ideal customer.
Do some keyword research related to your expertise and put them on a list. Prioritize the way your persona searches for the solution offered by your company on Instagram.
As the fastest growing social platform in the world, Instagram is aware of changes. Inserting a button in the profiles for hashtags, because it understands that people use this resource.
Benchmarking for Instagram
Benchmarking aimed at Instagram is the search for a pattern of action strategy on Instagram. To understand it, it is important to study what your competition is doing in the niche of your professional activity.
The function of this method is to improve the quality of your content on Instagram, following a path that the platform classifies as a quality subject.
Through this method it is possible to correct errors in the construction of the argument on social networks and shape them to generate excellent results.
Be creative in matters
People like different posts. When they always start to receive posts related to the same theme, for example, there is a lack of interest.
Create creative images with a unique visual identity, use and abuse videos for stories and reels, build image carousel with ideas that complement each other.
You need to understand that people go to Instagram to relate.
They don't want to see a profile that looks like a sales catalog, smothering it with promotions and promises.
Obviously, at some point you will need to offer your service or product, however, there is a right moment.
It is necessary to create a purchase journey on Instagram, through a content funnel followed by a few steps, see better below.
Sales Funnel for Instagram
Remember how we said that Instagram is a social networking site? So let's imagine that you are going to approach a person who doesn't know you yet.
There are those door-to-door vendors and people who deliver leaflets on the street. The conversion rate into sales is very low, due to the natural prudence of the human being in relation to the unknown.
The best way to get results is to carry out a purchase journey through the construction of a sales funnel.
See the schematic below:
What attracts people? When you know your business persona, you know the questions they have. Answer a question and show that your company cares about it.
You start to move forward in the relationship. Tap into the customer's pain. What bothers you? Help him solve it with deeper content. Enjoy and teach a class, show your knowledge and authority on the subject.
Since your potential customer already knows about the problem and how kind you were to help him solve it, trust in you is consolidated. It is time to present the solution, but without selling it.
Now your Instagram visitor is ready to buy. Make an advantageous offer, showing your differentials. Present the benefits.
The right time to demonstrate that the relationship with your customer will not only be in the sale at first sight. Offer a discount or a freebie. Show that the consumer is important to your company.
Communication in the person's language
Chat on Instagram in a language that most resonates with your persona. For example, if your audience is Brazilians, you won't talk to them in Arabic, right!?
If your ideal client is older people who are consolidated in their careers and lifestyle, don't use teenage language, due to a brand on Instagram that gets a lot of likes to do the same.
Instagram's game is not copying, but personalizing content.
Paid ads on Instagram
Boosting posts on Instagram is a good strategy, however, it must be considered. As a cash budget will be used, knowledge in Digital Marketing, a social media agency, is required to manage the investment intelligently.
For your ad to reach the right people, it is interesting to segment the audience that will interact with the content, for example: Women are more likely to view content about beauty and health, so it is important to note this detail.
Branding on Instagram
Branding is the construction of your brand identity in the consumer's mind. As mentioned earlier, the partnership with digital influencers is an interesting move within a sales strategy on this social network.
However, we can also include the possibility of partnering with other profiles within Instagram that are directly or indirectly related to your business.
One idea is to contact Instagram profiles that have products or services that complement yours.
To help your company improve customer positioning and turn Instagram into a contact machine for your sales team to work with, Colors Agency has an exclusive service! Check out!