Artificial Intelligence – main applications of AI in online business

In this article we will talk about the main applications of artificial intelligence in online business. Click here and understand about!
artificial intelligence

Artificial intelligence has dramatically changed the business landscape. What started out as rule-based automation is now able to mimic human interaction.

It's not just human capabilities that make artificial intelligence unique. An advanced AI algorithm offers much better speed and reliability at a much lower cost compared to humans.

Artificial intelligence today is not just a theory. It actually has many practical applications. Today, businesses around the world are taking advantage of artificial intelligence to optimize their process. And so, reaping greater revenues and profits, and these are some of the applications used:

1. Chatbots:

Artificial intelligence continues to be a hot topic in the tech space, as well as increasing its creation in other realms such as healthcare, business and gaming.

AI-powered chatbots in companies will also see an influx of people becoming more comfortable with how AI can actually benefit companies versus, say, taking their jobs.

From an analytical perspective, AI can be incorporated into interfaces to change the way they receive and understand data.

Chatbots, in particular, are always on, providing intelligent and flexible analytics through conversations on mobile devices using standard messaging tools and voice-enabled interfaces.

 This dramatically reduces the time to collect data for all business users. This speeds up the pace of business and streamlines the way analysts spend their time. In other words, it prepares companies for the growing data needs of the near future.

2. Artificial Intelligence in Electronic Commerce:

Artificial Intelligence technology provides a competitive advantage for e-commerce businesses. Plus, it's becoming readily available for businesses of any size or budget.

Leveraging machine learning, AI software automatically tags, organizes, and visually searches content by labeling image or video assets.

AI is allowing shoppers to discover associated products, be it size, color, shape or even brand.

AI's visual capabilities are improving every year. By first getting visual clues from the uploaded images, the software can successfully help the customer find the product they want.

Many e-commerce retailers are already becoming more sophisticated with their AI capabilities.

3.AI improves communication in the workplace:

Today's business communication is overloaded with content, channels, tools and so-called solutions, depriving individuals (and companies) from achieving goals and, at the same time, undermining the balance between work and work life.

Artificial Intelligence will help companies to improve communication internally and externally, allowing individual customization of each professional, allowing greater focus and increased productivity.

With this AI customization, each individual will be empowered thanks to an intelligent virtual assistant, helping to take care of operational and repeatable tasks, saving time by understanding their needs and goals, as well as recommending the next best action to take, how to use time effectively. much more efficient without requiring any extra effort.

In the short and long term, business processes will improve, innovation will grow as employees clear their tasks and stress lessens.

4. Human Resource Management:

AI and machine learning are going to drastically and irrevocably change how HR and recruiting work in all companies and that's going to be amazing.

In fact, HR is likely to be one of the first areas of the business that will benefit from AI for two simple reasons.

Firstly, there is tons of high quality data in HR and secondly, HR is a part of any business that is essential and still feels the pressure of time.

If aspects of recruiting and HR work can be automated, HR workers can have the freedom to work directly with people in the business, but also with potential hires, spending the quality human time required for a large HR department.

It may seem paradoxical, but the more Artificial Intelligence a company deploys in HR, the more 'Human' a company can be.

Artificial Intelligence will essentially take all bureaucratic elements out of the picture. HR's automatic generation of high quality data as well as the incredible benefits of AI make it one of the first places to experience the 4th industrial revolution.

5.AI in Health:

In the coming year, and particularly in the next five to ten years, artificial intelligence will have a big impact on the healthcare industry and the ways in which healthcare companies use AI.

AI improves reliability, predictability and consistency with quality. AI, applied to software, is used as a decision-enhancing tool, but it should not have reigned free without human interaction and guidance.

While it cannot replace doctors and nurses, it can make them more effective, efficient and happier at work by taking the cognitive load off providers – which increases confidence as well as reduces stress and anxiety.

6. Smart cybersecurity:

Regarding cybersecurity, Artificial Intelligence is making great strides. AI allows companies to detect vulnerabilities or anomalous user behavior in business applications such as ERP or financial systems.

A behavioral anomaly analysis system in computer systems resembles the most secure airport in the world: when you're on your way to it, the security system has enough time to analyze your identity, you're scrutinized by cameras, moreover, in in case of any sign of danger, you are intercepted.

Deep learning is enabled to see if a user has any suspicious activity. Thus, even if attackers have penetrated into the victim's system, they begin to take actions that differ from the usual ones and, as a result, they don't go unnoticed and their damage is avoided.

7. Artificial Intelligence in Logistics and Supply Chain:

When combined with customer data and analytics, physical artificial intelligence removes friction from the customer experience.

Artificial intelligence empowers companies to act on consumer data to drive improvements in many areas of supply chain operations. Mobile technology and the “uberization” of things have left consumers hungry for AI.

Consumers demand a shorter delivery wait from retailers, so retailers expect the same from manufacturers and distribution centers.

Autonomous trucks and robotic systems enable supply chains to fulfill seven days a week. Over the next five years, the “business days” shipping term will become obsolete as consumers expect evening and weekend delivery.

8. Sports betting industry:

Humans cannot compete with artificial intelligence when it comes to analyzing large amounts of data.

With AI we can analyze the vast amount of sports analytics data available to maximize accuracy when it comes to predicting future outcomes. This proves especially fruitful in today's sprawling betting market. Where a large number of games and betting types are offered to an increasingly insatiable betting public.

9. Simplified manufacturing with AI:

For most customers when it comes to AI or Machine Learning, the magic happens when large amounts of data can be transmitted within milliseconds of the machine and furthermore process data from multiple databases.

This provides actionable insights that can therefore help these customers to reduce non-productive downtime, predict failures or build a “model batch” that can be referenced across all production lines

10. Integrated Hotels/Resorts:

Armed with this kind of information, hotels can understand what matters most to their guests on an individual level, allowing them to anticipate their guests' needs before guests are even aware of them.

Furthermore, hotels can understand the main characteristics of their most profitable customers. And that way, recognize the next most important when he or she logs into the hotel's online reservation system.

The use of deep neural networks and image classifiers can analyze and analyze images, which can thereby allow hotel marketers to monitor the images that provide the highest booking conversion rate across each channel.

In addition, you can also use AI to calculate dynamic guest clusters to create real-time fluid segmentation.

11. Retail:

Online shopping creates rich data footprints regarding individual consumers' preferences, spending habits and preferred channels.

Feeding these digital crumbs into an AI engine helps bring curated shopping trips to mass audiences. Automated bots can create realistic but also seamless customer service experiences by addressing the consumer through their purchase history and known preferences.

On the marketing side, AI can deliver that extra dash of relevance that programmatic advertising has been waiting for all these years.

On the consumer side, AI helps create individualized display ads that site visitors want to see, while on the accounting side, bots handle billing and payment for these transactions, giving marketers more time to focus on the board. general.

With AI, predictive customer service and marketing can be right there.


As you can see the use of artificial intelligence is prevalent in every aspect of the business.

Today every company is in some way an IT company. Therefore, as a business leader, you need to move with the market and take steps to leverage this technology to its best possible extent.

With Colors Agency, we guarantee much more than just an attractive look and a modern layout for your website.

Our main focus is to offer companies around the world effective solutions, that is, to generate visibility on the internet.

Our agency develops SEO strategies as well as brand positioning for multinational companies, large, medium and small, all projects are important to us.

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