Keeping up with marketing trends means keeping up to date. Among the new methods, knowing as create a strategy de marketing de content is one of the most popular.
At a time when most daily activities can be carried out through the web, companies have invested more in internet positioning strategies.
This includes using communication channels such as websites and blogs to post content with the aim of capturing the attention of the target audience.
If you want to know more about content marketing, its definition and its main strategies, read the text below!
Understand what content marketing is
Before the Content Marketing, corporate advertising treated the public as a passive consumer of the offers that appeared to them.
Today, that concept has changed. Due to the large number of possibilities offered by the Internet, people have become more selective consumers.
In this context, invasive marketing (for example, through unsolicited pop-ups) does not have the same effect as before, especially when there are no complementary materials in the strategies.
The public needs to be sure that a particular brand has what it takes to serve it with excellence. Investing in producing relevant content is one way to do this.
By means of Marketing focused on informing, brands can specifically demonstrate all the benefits of their products, adding value to items and strengthening their image and reputation in the market.
Most importantly, do this without explicitly advertising a product or service. The pillar of content marketing is solving customer questions and problems.
Learn how to do content marketing
It is important to note that content marketing must be integrated with other marketing strategies. Inbound Marketing to work out.
Only then will the effects be maximized and the results will last longer. Learn the methods to apply this strategy in your business below.
Have clear goals
You need to be clear about what you want to achieve with your content marketing strategy.
There are clearly defined objectives to ensure that all investments are profitable, as well as ensuring that the team knows how to act under the conditions presented.
The goal can be:
- Increase website traffic;
- Introduce a new product to the public;
- Reduce customer acquisition cost (CAC);
- Explore new social networks.
In all cases, consistent and meticulous planning is required to ensure that results are achieved.
Identify the persona
The persona is the representation of the company's ideal customer. It is made from research on buyer profiles and behavior patterns.
This is a deeper concept than the classic target audience. It takes into account personal aspects such as dreams, ambitions and difficulties.
A well-developed persona gives the company more security to invest in assertive actions. After all, you need to know your audience well before promoting your product to them.
choose a channel
There are numerous social networks and convenient platforms for doing content marketing.
However, that doesn't mean your business has to be on all of them. Choose the ones that are most popular among your target audience.
For example, investing in campaigns Twitter ads It can be very rewarding if your customer base uses this platform a lot.
have a blog
On the other hand, having a constantly updated website is an important advantage in every industry.
It is often the first contact people have with the brand. Therefore, it must convey the company's values and messages with safety and quality.
To do this, create a blog linked to the site with educational articles related to your product.
Follow the indicators
Content marketing must always be accompanied by analysis and impact assessments of what is created.
Pay attention to performance indicators to identify hits and misses. As a result, the strategy improves every day and its consistency increases.
These are the main points to observe when developing a content marketing strategy.
When well designed, it increases the engagement of the consumer base and interested people.
It is no wonder that most large companies invest in positioning on the internet. These days, this is the main way to stay close to customers. This has to be done through relevant material, and content marketing is the ideal formula.