6 Successful Strategies for Link Building
People often compare link building in terms of a series of formed links rather than the quality of linked built. But today the scenario is totally different. People now understand the need for this and how gradual and complex the process for a business's online presence is. Therefore, it is important that you are aware of successful strategies for creating link building.
Basically, when people try to create links, they focus on the quality and authority of those pages as they play a crucial role in determining whether your business will rank in search engine results or not. So, to be on top and maintain your online presence, it's better to understand the best SEO link building strategies or follow the advice of the best SEO agency.
Best Link Building Strategies for SEO
1. Link Building Strategies: Partner Blogs
It is something that is certainly gaining high popularity, it can be the best way to generate an average of around 97% or more inbound links and 55% or more visitors to your site. To be strategic, you should look for blogs that are not only willing to accept a guest post, but the owner and reader are likely to share the same on social media.
2. Active on social media
Social Media being a topic always in relevance, it cannot be overlooked by any brand. Social networking has not only revolutionized marketing, it can certainly give your business good traffic and visitors.
It basically helps you show your fans what they want to see by sharing posts, images and updates on different networking sites. When you're active on social media, you can easily increase engagements.
3. Create attractive infographics
If we compare a blog post to an infographic, these attractive infographics generate about 37,5% more backlinks than a standard post on any site. And if we consider this without any strategy, a normal visitor to any website focuses more on the graphic than on the website content. So to understand how to use it and when it's always better to take the advice of a professional SEO company.
4. Keep a check on Competitor Backlinks
If you follow the statistics, it is said that 46,2% of the reasons why a website is at the top of the search engine result page are due to attached backlinks.
So, searching for relevant links from high authority websites can certainly help build your search engine presence. So, to find out the best, you have to have a keen eye for your competitor's backlinks.
5. Track your own Backlinks
People spend more time and money getting new links instead of tracking their own status. So in case you have a lot of those backlinks aimed at your page but if you check after 30 days most of them will decrease. So, it's certainly better to actively contribute to these blogs' links and engage with your social media followers on a regular basis.
6. Maintain content pillars
And last but not least, it is very important to establish useful content pillars, as content is the lifeblood of every online business. Bombing customers with daily updates can make them feel overwhelmed, so it's best to create pillars of content. It's basically 500+ words content with relevant internal linking. So even if you don't publish regularly, your site's traffic will still grow.
So, if you also want to build your online presence and place your website at the top of the search engine results page, it is imperative to understand the best link building strategies. In addition, our specialized agency SEO it can certainly help you tackle all aspects of digital marketing and build your online presence. You can keep this blog handy and take your business to the next level. The flow of data volume is hectic today, whether it's business websites, brand engagement through blogs and articles, among others. All work done online has one overarching goal – to increase visibility and traction to reach the target audience.
One way to increase visibility is through link building services. The target audience must get the right message at the right time, but getting your cards on the line is complex. Some strategies and methods help you get organized.
Getting to know yourself with link building
If you've just started creating content, then you've come to the right place. Adopting link building these days is paramount. Usually the services are for SEO purposes.
In the beginning, link building is where other websites are linked to yours. How does this happen? You would have heard of jargon such as backlinks, inbound links or just plain links. When websites are connected, it suggests Google's algorithm to increase ranking based on parameters. When this happens, the Google Core update adds new information.
Top Strategies for Building Link Building
Before diving into tips and strategies, you should understand why link building is crucial. Think of website linking as votes.
Look for authority links (high DA) is one of the link building strategies
Removing web linking depends on the quality or authority of the links. That is, high quality links increase your ranking on Google and drive more organic traffic to your site. High quality links have a profound impact on rankings and are displayed through PageRank. PageRank is a Google algorithm that ranks websites in search engine results. Each page receives an importance and authority score evaluating the quality and quantity of the links.
Not only the quality, but the position of the links also affects the overall ranking. As a general rule, links placed in the body of content ranked higher than those in the footer or sidebar.
Including more 'followed' links
It should be noted that not all links pass pageRank. The reason is that they are evaluated based on different attributes and the main ones are unfollowed, sponsored and UGC (User Generated Content) links.
The two sites – yours and the linked one – will not be associated from a ranking point of view. Second, sponsored links are paid, and they do not pass PageRank. The links assigned to the UGC come from forums and comments. These also do not pass through PageRank. However, links referred to as followed have no attributes attached and pass PageRank. Therefore, to increase your link profile, you should include more frequently followed links as long as they come from reputable sources.
Relevance to topics at hand
Another crucial aspect is the backlink from websites and sources closely related to your blog or website topic. For example, if the premise at hand is about travel, then going back on a travel or hospitality brand would be to earn a higher rank.
Is this the case? Get back to the reasoning behind the link building activity. The purpose of doing this is to take you to websites that offer detailed and relevant information. So why would a reader want to navigate to an unrelated site?
Captivating and vibrant visuals
Illustrators as well as graphic designers are at the heart of presenting captivating visuals. Visuals usually involve images, diagrams, infographics and graphs. However, constant stimulation paved the way for the recent developments of GIFs and Memes. Whatever your visual strategy, they offer a tremendous advantage over non-visual content links. They are easy to connect. When you upload a graphic to your website, you receive a notification when it's shared on someone else's website.
Watch out for black hat links
A key aspect, your guide to building links is incomplete without addressing the black hat. Black hat links violate the Google Webmaster Guidelines. Black hat SEO uses manipulative and even malicious tactics to boost your rankings; is a strategy adopted to earn a quick buck.
Research and Data
Original research has immense value and thus adds to the global digital repository. Another benefit is high linkage, and when external parties quote your data, they are linked to you. The original data also fall into single domains. They can raise your site's ranking to a prominent position.
Conclusion on link building strategies
The main purpose of link building is to increase visibility and ranking online. Among the multiple approaches, link building is the most defining.
There are several ways to seek link building. And if done right then it's plenty of goodwill. The main tips for building impactful links are that you should look for authoritative links, include more followed links and, in addition, website links related to the topic. More so, using visuals, being informed about black hat links and original data.
To Colors Agency, we guarantee much more than just an attractive look as well as a modern layout for your website.
Our main focus is to offer companies around the world effective solutions, that is, to generate visibility on the internet.
Our agency develops SEO strategies as well as brand positioning for multinational companies, large, medium and small, all projects are important to us.