appear on Google is to show the world that your business exists.
Who has never used this search engine in the hope of finding a product or service? If the answer is no, perhaps you are a visitor from another planet.
Joking apart, appear on Google it's serious. Defines the destiny of many companies.
Today, even the dentist near your house knows that you need to show up on the internet.
But how do you stand out on a beach where every inch of sand is disputed with slaps? Well, there is method for that.
One thing: There are correct paths to be found in the Google🇧🇷 I would say, a method that involves techniques of Search Engine Optimization, Content Marketing, knowledge about the persona and among others.
Know one thing: With each passing year, Google updates its evaluation criteria and changes its algorithm.
To learn how to appear on Google this 2022/2023 season, read everything we brought to this content. Read on!
Before wanting to be among the first in this internet search engine, read about the following subject: Ways to increase brand awareness and engage customers🇧🇷 Knowledge is never too much, is it!?
What does Google consider for your site to appear?
Google is like a reader and content selector. Its job is to crawl billions of pages looking for answers to users' questions.
When someone types in the search field a question like Social Shoes for Wedding, the best structured pages in content relevance, links and references to the product will be ranked in order on each page.
But why is my website not showing up on Google? Well, some reasons can explain the problem:
- Errors crawling your website
- Newly launched website
- Design and content that make pages difficult to crawl
- Website without connection to other internet pages.
In short: your site needs to offer a good experience to the algorithm in order to be recommended to users.
So what will it take to be well seen by the algorithm?
Ahh…just a minute: Do you know what an algorithm is in Google?
Pleasure! Google Algorithm.
The Google algorithm loves to read! They were created to solve problems and, in this case, doubts and user research.
It works as a filter tool. It selects and seeks to deliver information on search pages, taking into account the type of search criteria used by the user and the ranking of keywords.
There are rules to be copied and of great importance to please the demanding Google algorithm. Read next.
What makes Google recommend your site?
The first point is to invest in quality content for the Google recommend your site. Avoid copying information and look for reliable sources.
Another important item is the Website Creation🇧🇷 Formats must be adjusted for different screens: smartphones, computers and tablets to improve the user experience.
Invest in improving https is to show that access to the site is secure and protects page visitor information.
Another important action is the registration of your company in the Google my business. This tool helps your business to be found in search engines and also on Google Maps.
Now learn how to appear on Google for a long time
Create an SEO optimized website
A Creating an SEO Optimized Website It is the most professional way to handle your business growth on the internet.
This technique prepares all of the site's content, including the Home, Institutional Pages and Services or Products Pages, according to searches on Google by potential customers interested in your business.
For example, you are a lawyer specializing in the employment area. Creating an exclusive page for this expertise with the right keywords and all the information that anyone interested in your services needs attracts more visitors to your site.
Another important tip is to highlight the location of your business. Ex: Labor Lawyer on Avenida Paulista. This detail can be inserted in the Home of the Site in a banner. But below, this type of reference to location can be inserted with a brief summary.
This content may interest: How to make a website that sells.
Embed a blog on your website
To appear and remain on Google it is necessary to write a blog. This movement is part of an organic traffic strategy for your website and also to increase your company's credibility.
Essential to add to a Digital Marketing strategy, the blog works as a showcase for the algorithm to read articles that must be well written and answer the questions of blog visitors at all levels of consciousness.
With well applied SEO techniques, language appropriate to the persona and use of Content Marketing methods, the blog will be one of the assets of your website.
In addition to helping to increase visits to your website and increasing the chances of prospecting customers, the blog is a way for your business to be revered as an expert in its sector.
This content may help in your understanding: Learn how to create a Content Marketing strategy for your business.
Social Networks: excellent source of traffic
Social networks are an excellent source of visitor traffic to your website.
The more people access your content, the more Google understands that your text is important and answers many people's questions.
Therefore, an Instagram and Facebook account is important to bring qualified traffic to your website.
A source of attraction for new interested parties to your site who, browsing through the pages, will be preparing to accept your offer.
Now we can show you a quick way to get your website link on the first page of Google.
Read also: Steps to a good social media marketing strategy.
Appearing on Google with Paid Ads
Do you know the platform Google Ads?
This tool generates paid ads that are pinned to the top of Google's first pages. The sponsored link appears when a person types the keyword related to the paid campaign into the search engine.
to appear on Google in record time it is necessary to configure the campaign according to the needs and goals of your business at the moment.
Keyword choice is essential. In each of them there is a price per click, that is, with each access to the link, the money invested in the campaign is debited.
There is another billing method that is based on the number of views. Every 1.000 appearances of the ad is charged.
The modality mentioned above is the best option for those who want to appear on Google for massive dissemination of their content and the company's brand.
Understand one thing: to be successful in a paid campaign, you need a well-crafted strategy for choosing keywords, defining the target audience, goal, size of the amount to be invested and writing the paid ad.
Persuasive Text for Google Ads Campaign
Knowing persuasive text techniques for sales is essential to achieve the objectives of a Google Ads campaign.
In the US, for example, the use of copywriter methods (persuasive writing to get the recipient of the message to perform an action) is quite common and usually yields profits for the company.
Its use is essential for a business to appear on Google, because in addition to being a message that touches people's emotions and leads them on a journey towards sales, it is a powerful Digital Marketing tool.
It can be used on different platforms such as social networks, blogs, paid ads and websites. Digital Marketing Agencies usually have this type of professional to carry out the writing.
Did you realize how many details are involved to appear on Google? To do all this requires a certain structure, time and knowledge.
To appear on Google it is necessary to dedicate time to structuring a website, applying SEO techniques, developing regular content for the blog with answers to the target audience's questions.
But as you can see these techniques require time to be developed and another period to start generating results, however, their fruits are harvested and tend to be lasting.
Another advantage is that your company's website begins to be seen on Google by the public as an expert on the subject.
In addition to being seen by thousands of people every day, the public's respect for seeing you as an expert will be evident.
However, if your company's strategy is to get there faster and the need to generate results and reach goals is urgent, investing in paid ads to appear at the top of searches on Google is the best option.
You understood that it is possible to rank in the first positions of Google, and without spending rivers and rivers of money.
Confused about which way to go? I recommend reading the following article: Paid or organic search on Google which one to choose.