You probably know some companies that are doing phenomenally well without a website. This may be true, but have you ever stopped to ask yourself how much better off they could be doing and earning if they took the time to invest in a site, especially if it's optimized?
Yes, because when we say “website”, we don't mean an electronic version of this “online brochure” that several companies have distributed in recent years.
We mean a legitimate, well-thought-out website that is designed to inform, engage and convert your audience.
Here are just a few benefits that come along with creating a usable website for your small business:
1. You are no longer invisible.
By creating a website you are no longer invisible to people trying to find you online. More and more studies are telling us about changing consumer behavior, where customers are learning to search online before shopping offline.
They are typing their problems or needs into the search engine of their choice and are searching the companies that appear for these queries. If you don't have a web presence, there's no chance you'll show up and get into their thought process.
2. You help control your rankings.
While you can't just flip through a list of search terms you want to be found, you can use search engine optimization basics to help control where your site appears and for what queries.
When creating optimized content, creating relevant links and creating a brand that customers want to engage with sets you up as an authority in the eyes of the search engine and increases your chances of showing up for the right queries – the ones paying customers are using to find deals like yours.
Creating an optimized website helps you gain important visibility for the right terms.
3. You create another sales tool.
A website is a powerful sales tool that allows you to address your customers' concerns, give them the information they need to make a decision, and create compelling calls to action.
Of course, you can keep placing ads in newspapers and magazines and hope that word of mouth will generate on its own… or you can build something that inspires this to happen.
Your website is your own territory where people can go to get reliable information about your company and thus engage with you on a more personal level.
Use it to build trust in your brand and to give customers important buying information (and incentives).
4. You build authority.
While the Web has been around for some time, it's true that you don't always need a website to find your audience. Today your website and your social presence are the factors customers are looking for when searching for a small business.
They want to know if you're stable enough to have a web presence. That you'll be around tomorrow if something goes wrong. That they can easily contact you when they need to.
By creating a website, you establish yourself on the Internet and thus show customers where they can go to find information about you, to read articles you've written, and to learn more about your business.
All these things build authority. Without a website, you are at a huge disadvantage as a small business owner trying to talk to your customers.
5. You build an email list.
Even if you hate the web, you probably still like email. I bet you even collect emails from your customers by hand so you can keep them up to date on what's happening in the store.
Having a website allows you to do everything better because it makes it easier, faster, and provides even more incentive for someone to sign up.
Create a website that users can trust and then use it to build your email list. Along with your website, this list could turn out to be one of your strongest selling tools.
These are just a few important reasons for a small business owner to create a web presence. In order for your target market to find your website, you must optimize it.
By optimizing your site, you can use it effectively even if they don't know it exists yet.
It is very important because optimization increases quantity and quality traffic to your website. You have to enable Google and Yahoo to send more web visitors by improving your website's search engine accessibility.
You must use the right target keyword that is relevant and moreover commonly searched through search engines. Your goal is to invite more visitors to your website and they can soon become your customers.
Optimized sites will allow you to get the following benefits:
- Search engines will be able to access more pages within the site.
- It gets your visitors closer to the pages that are most relevant to their search.
- Invite more visitors from your target market
- Your website will be professional and complete.
- Easier to use.
- More accessible for physically challenged visitors.
- It is not necessary for visitors to have the graphic download when viewing web pages.
Always keep in mind that SEO plays a very important role for your website ranking.
You have to always keep it at the forefront of your mind and always follow best practices.
Don't skip the basics of SEO because it will help you build a foundation for your website. I will also allow you to fully maximize revenue opportunities.
Search engine optimization not only gives you more traffic to your website, it also ensures that your visitors' expectations are met when they are visiting your website.
Your well-optimized website will provide web visitors with a friendly and professional experience. It will increase your credibility as a business.
Keyword searchers prefer to see sites found in an organic search over one with click-through ads or banner ads.
Search engine optimization offers a likely high rate of return called Return-on-Investment or ROI for a small financial outlay. Optimized sites generally rank higher organically in search engines.
The digital world has become an increasingly important aspect to grow, but also to improve your business.
Your company website has now become the new showcase for your company, regardless of the products or services you offer. In order for your target audience to really find you, you must make sure you have an optimized site.
Having an optimized website helps not only increase the amount of traffic to your website, but also the quality.
It's a smart business move to optimize your website but also increase your conversion rate. If your business works with a web designer who expertly knows their craft, then they must know how to create the best user experience possible.
In general, most users rely heavily on search engine results for high quality results. By being placed in the top results, your target market is essentially being told that you are a trusted website and business. Optimizing your website can put you there.
Tips to better optimize your website
There are many things you and your web developer can do to help optimize your website. It is important that you take the time as well as the effort to ensure that your website is designed with the best user experience in mind.
Search your keywords
Keyword stuffing has lost most of its charm when it comes to fueling SEO, but it still holds an important place. You may already know some keywords that work for you and your site. However, it never hurts to double-check and see if there are any words or phrases that are searched the most, potentially boosting your rankings.
This applies more to blogs on your site. If you're not posting often, your SEO ranking will go down. That is, these search engines favor up-to-date sites and are clearly being maintained. You should create a set schedule to ensure your site stays up to date.
Focus on mobile optimization
More people are using their mobile devices to search for products and services online than ever before. If your website is not optimized to work for mobile users, your chances of success are slim. When mobile browsers fail to load quickly, many users get discouraged and leave the site. The better your website does on desktop and mobile your SEO will increase.
Keep your homepage simple
It has been reported that keeping the homepage on your website simple as well as easy to navigate for users can increase conversions by 225%. Have simple content on your website, that is, with videos and graphics that are easy to view. Keep content informed while still conveying important information.
Give users what they want
Search engines now pay attention to whether someone comes back to a page and clicks on another option after clicking your page. So when that happens, it results in a terrible drop in your SEO, showing search engines that users don't like what you're offering them. Provide the best service to your users, including easy-to-read content, but also easy-to-navigate pages and fast-loading pages.
There are numerous reasons why you should make an effort to optimize your website. The main objective of your website should be to increase your business and thus convert more potential customers to engage with your website and turn into potential customers.
Having a fully optimized website can do wonders for your business. It will increase traffic to your website, also improving the business your company receives.
To Colors Agency, we guarantee much more than just an attractive look as well as a modern layout for your website. Our main focus is to offer companies around the world effective solutions to generate visibility on the internet.
Our agency develops SEO strategies, but also brand positioning for large, medium and small multinational companies, all projects are important to us.