The blog is now a fundamental tool for all companies engaged in digital marketing. If the focus is then on SEO, then a company must have at least one active blog.
But where does the importance of a blog for SEO come from and what is the relationship between blog and SEO? That's what we'll answer in this article!
What is the SEO value of a blog post?
Blog posts provide insightful pieces of content, brand awareness. Most importantly, blog posts will help rank your site better in search engines overall.
And that's why blogs are such an important resource for SEO, even if you don't expect direct conversion from them! How important is SEO for your blog
Your content must be visible, but also attractive to get a greater number of visits. If you want to improve your web presence, you must consider the importance of SEO for your blog. Only using the right tools in the right way will you be able to position your site.
If you want to position your site and drag lots of users to your content, there are parameters you should take into account.
The most important thing to improve your blog's placement on the web is to increase its visibility on web search sites.
You achieve this through the correct application of SEO or search engine optimization strategies. If you keep reading, you will understand in more detail the importance of SEO for your blog and how you can generate profits from it.
What is web positioning?
Google is the most visited website globally, with a presence in all countries and 129 languages. Users make more than 4 billion searches every day on the site, and its growth is exponential. There is no doubt that any blog will improve your exposure by appearing in one of the millions of searches made every second.
It has been proven that most users do not enter a website without first visiting sites such as Google or Bing, their closest competitor. It can be said that all entities that make a living on the web need a good presence in search engines. To increase your blog's visibility and get a better web positioning, it is necessary to apply SEO strategies.
What is SEO?
Search engine optimization is all the procedures that allow your content to increase search engine ranking. By improving your search results, you will have the opportunity to increase readership for your blog.
Likewise, SEO techniques also allow you to make your blog more desirable for your audience to attract more followers. This will allow you to make your blog profitable and establish yourself in your market.
Google's primary role is to respond to user queries with the most specific and useful results possible. Therefore, ensuring that your content best matches what users are looking for is vital.
First of all, it is necessary to carry out a study with the most searched combinations of phrases on Google.
These are called keywords and simply reflect the most common queries among users. There are several ways to carry out this study, but the simplest and most common are through plugins, such as keyword everywhere or keyword finder, both for WordPress.
What these components do is show the most searched combinations for a specific word. This way, before writing any content for your blog, you should do a keyword study about your chosen topic.
After that, you will identify a group of 3 or 4 keywords for your topic. The most famous phrase of all will be your main keyword.
The next thing will be to fluidly include your keywords in your text, thus increasing the chances that your content will appear in the search results.
When writing your article, you should make sure you don't modify the keywords, just be as consistent as possible when inserting the phrases into the writing development. Another aspect about the importance of SEO for your blog is to include your main keyword in the article title. This will further improve your position relative to the rest of the search results.
The importance of SEO for your blog isn't just combining search engine algorithms as much as possible; you must also be as attractive to the reader as possible.
SEO is not only about improving your position in the results. There is also a need to capture users' attention.
This is where little writing elements come into play, which you can explore for more visits.
The newsroom's mission is to create persuasive content that encourages readers to act and, above all, can generate interest and desire around a topic. These factors should be applied in the small visual window offered by the search results.
Among the items found on the results page are the meta title and meta description. Both are of great importance and can be of great use to you if you know how to use them.
First, the meta title is the label you give your article once you want to insert it into Google's search index.
Meanwhile, the meta description is a small text between 150 and 300 characters below the meta title. These two elements are pretty much the only thing users can see when searching. Therefore, you should make the most of them stand out from the rest of the sites.
While the title should remain the same in most cases, there are also ways to optimize it.
In addition to your post name, you can include other elements in the meta title so that they are also visible in search results.
You can add the author's name and blog to make your content on the web easier.
Each of the elements you add to the meta title should be separated to avoid distracting the reader. You can use separator signs like pipe-delimited (|) or hyphens (-) as these are the best aesthetics.
Then comes a critical point, and that is that you have the opportunity to include visual components. In many studies, the effectiveness of this tactic has been proven as it helps to catch the eyes of readers and draws them to your blog content.
You have all the emojis at your disposal to create a visual device capable of attracting attention and describing your text more adequately.
If your article is quite funny and casual, you can use emojis with facial expressions. This way you will capture the audience you are looking for. If you are based on formal content, economics or news, you can use country flags or inanimate objects.
You finally also have to consider the length, as Google will only have approximately 50 visible characters. If you exceed this limit, your meta title will be incomplete and will lose effectiveness.
An article meta description is a summary of the text, shown as a preview in the search results. Likewise, you can take advantage of this element to make your entry more striking. You must write short sentences and not just inform him about the article.
You must incite action and generate intrigue. This way, the chances of the user becoming interested and entering your blog increase.
Evaluate your keywords and identify users' unknowns and dilemmas. After that, clearly express these same questions in your meta description. Thus, readers will find that your blog has the solutions they are looking for. Don't forget to include your main keyword in this line in a natural way.
With these techniques, your blog posts won't just rank high in search results; they will also be the most attractive, that is, compared to the rest.
Your blog's structure and urls should also be optimized to improve its placement in search results. Typically, blog post URLs consist of: protocol (“https: //”), subdomain (“www”), domain (site name), post category, and post title. Understanding the importance of SEO for your blog will help you improve your blog's web positioning, your website domain should include your main keyword.
For the title within the URL, you must use hyphens as separators and subtract connecting words, articles and prepositions (“and”, “in”, “of”, “the”). It is also recommended that your site have a horizontal structure, thus avoiding the creation of subcategories as much as possible to keep the URLs as short as possible. In this way, your position in search engines will increase, and you will improve the experience of your users.
To prevent search engines from devaluing your site for having duplicate content, you can use two methods. And is that usually, within your site, different addresses will be created for the same content. Variables such as page numbering, inclusion or not of the subdomain in the URL and the existence of the post in more than one category influence variables.
The first way to avoid this is to add a tag in the HTML of each address pointing to the primary or canonical URL. The opposite is creating redirects, which take the user to the primary address of secondary URLs.
With both methods, the search engine will only recognize the main URL, increasing your ranking.
How does SEO impact your blog?
The importance of SEO for your blog is that, by improving your web positioning, you will have the opportunity to increase your volume of visits. This is the main factor to monetize your website, since if you don't have a good number of visitors, the lower your earnings from advertising or affiliate commissions.
By elevating your blog's web positioning, you will be exposed to greater growth opportunities, both in terms of content and income.
How to measure SEO effectiveness?
Once you've written, optimized, and indexed your content, you can take a quick test. Just search with your main keyword and see where your article is in the results. If your blog is among the top ones, it means your text largely matches search engine algorithms.
One of the main ways of measuring is Google Analytics and statistics of the number of unique sessions on your blog.
This metric measures how many new users you attract to your blog on a daily basis. You can also filter by post or category. If your performance on this stat is low, your SEO and writing strategies aren't enough.
The set of positioning techniques is not just about making your content more visible to internet users. The most crucial factor regarding the importance of SEO for your blog is that it increases your ability to generate profits. In this way, you will also make your website profitable and aspire to greater opportunities on the Internet.
A consistent blogging strategy has continuous blog posts based on professional SEO keywords and thorough target audience research will drive traffic to your blog posts – lots of traffic! However, this traffic is not necessarily converting users, as they tend to read the article, be grateful, and then walk away.
However, if you create so much traffic to your site, it means Google has started to trust your content and your site!
It gets better when the search engine notices that blog entries are frequently shared and the clickthrough rate is high. This definitely helps the blog to rise in search engine rankings. It's like a popularity contest. Reaching a wider audience also helps to boost your Google rankings.
And that's all it comes down to: signaling to Google that your site is providing valuable content and is worth having a high ranking on search engine result pages.
Once you've established that trust, it's time to create a sales strategy on your website. This is called a sales funnel in online marketing. Your marketing funnel requires incredible content at every level.
SEO blog strategy
Now that Google recognizes your site as a highly valuable resource for the user, but also for that specific business, it will also begin to rank all the other product and service pages on your site.
Yes, blogging is just a tool to make Google fully trust your site, not just your blog. Every SEO will tell you (or at least should tell you) that your blog is not necessarily a conversion channel, as it doesn't lead to conversions very often. But blogging becomes part of the overall SEO strategy because it's necessary for your entire site to rank well.
In short, the SEO strategy must have solidity. It will be much better if you combine this strategy with social media, content optimization as well as a landing page.
Frequency and consistency
You're in the best hands if you can create great content at least four times a week. One blog post per week is considered healthy growth. One blog post a month is better than nothing, but it's a very slow pace.
Once you have that confidence, your other pages will be at the top – which you wouldn't have if you didn't have a blog in the first place!
With Colors Agency, we guarantee much more than just an attractive look as well as a modern layout for your website. Our main focus is to offer companies around the world effective solutions to generate visibility on the internet.
Our agency develops SEO strategies and brand positioning for multinational companies, large, medium as well as small, all projects are important to us.