Believe it or not, "What kind of site generates the best results?" is a common question for business owners to consider. It is also one of the most important questions you will need to ask. In today's world, your website can make or break your business, so you'll want to make sure you make the right kind of website to appeal to your audience.
The success of your website depends heavily on your niche. So, if your niche is very popular, you should work to make your website stand out from the competition, creating a unique online experience that intrigues your audience.
Your website will also depend on your type of business. Want to sell products or services? Do you prefer to talk about other products and earn money? Or, do you simply want to gather some leads for a physical business? Here are some questions to ask yourself before delving into common types of business websites:
- What is my business website for?
- How does my audience prefer to interact with my business?
- What types of business websites do I love to visit?
- What do I want my audience to do on my website?
- Would I prefer to interact with my customers through my website, in person, or in some other way (email, social media, etc.)?
- How do I want to market my website?
Keeping your answers to these questions in mind, then let's look at the most common types of business websites to consider which is the best alternative for yours, right?
Also, there is another important question to ask: Want to know what kind of site will make the most money with Google AdSense? Will knowing which type of site is most likely to generate ad clicks help you monetize your site and maximize your ad revenue?
We'll show you what kind of site you should create if you want to earn from Google AdSense.
Site that generates the best results: What type of site should I make?
Finding the right type of website for your business shouldn't be stressful. If you have a good idea of what you want your business to be, then you're off to a good start. The main point to consider is whether you want your website to be the main part of your business, or just to support your business.
What is Google AdSense?
Google AdSense is a free advertising program run by Google that allows website owners to display text, image, video or interactive media ads on their website in the hope that website visitors will click on them.
Google is responsible for displaying ads on its website. Also, often the ads are relevant to the content you are publishing. This helps to encourage website visitors to click on them.
After every click your site's ads receive, you receive about 68% of what advertisers paid to have your ad displayed on their site.
The main objective when it comes to making money from Google AdSense is to generate as many clicks as possible. If you want to make more money with Google AdSense then be sure to check out our helpful guide on increasing your AdSense earnings.
Any website owner can use Google AdSense. And since monetizing your website using AdSense is one of the best ways to earn money online, so all website owners should consider this free service.
But there are some types of sites that do better than others, without further ado, let's take a look at which types of sites make more money with Google AdSense.
Site that generates the best results: Blogs
Blogs originally started as a way for people to have an online public journal about their lives and interests. They have developed a lot more in recent years, becoming a platform on which people can earn money online. In other words, your blog can be your business.
Blogs tend to be the choice of people who use affiliate links or other forms of advertising. Bloggers also earn money through branded sponsorships.
They can write posts for a brand that showcases its products while telling a story that fits within the blogger's brand. Some bloggers also sell their own products on their websites, such as coaching courses or eBooks.
Blogging can be an option for those in the fashion, food, craft or other lifestyle industries. With this type of site, your content is your main source of income, but you can use it to branch out into other types of income streams through your blog. If you have multiple products you want to sell, though, you might want to consider an ecommerce site with a blog attached so that you have a place to display your products on your website.
Consistent and unique content
Blogs are known for having consistent and unique content posted to them all the time. In fact, some blogs post new content daily, or even hourly.
This is attractive to advertisers who pay to have their ads displayed on a website through the Google AdSense program. The reason is that Popular blogs that are optimized for SEO rankings generate lots of daily traffic, so the ads receive a lot of clicks. That means more money in your pocket.
You might consider placing Google AdSense ads on your blog's top generating spots to generate as many revenue as possible:
- Within the blog content
- In the navigation menu, but above the content
- Left of blog title
- Below the blog content in the form of a native ad
- All white space areas on your website
Google AdSense and Blogs
Google AdSense is a program that allows you to place ads on your website. Bloggers certainly use this program as a supplemental form of income, but others use Google AdSense in a way that makes it their main source of business income.
Usually, this works best if you have a website that others will come to for something useful, like a photo editing tool. Your tool can be 100% free to attract visitors. You can put some content on your website to attract Google visitors with the right keywords. Once there, your visitors will see your ads placed around the tool and, with luck, they'll be seduced into clicking them.
A successful Google AdSense site can be tricky to improve, however. Your ad layout should make your ads stand out, but it can be easy to cross over into overwhelming territory for the eyes. If you place too many ads, you could risk shutting down your audience and making them leave your site.
This site is a good example of balancing useful content with Google ads.
For some, writing blog content and attracting loyal readers is not something they want to do. However, many find forum sites to be a great way to give others a platform to speak their minds while generating AdSense revenue.
Instead of writing extensive blog posts, all you need to do is list forum discussion points and allow users to interact.
From there, drive traffic to your location, establish yourself as an authority, and build a brand, just bringing people together to talk about a variety of typicals.
There are also some advertisements seen in the footer of the forum section. This further monetizes this highly trafficked forum site.
Free Online Tool Sites
Do you already exist in the kind of traffic that a website offering a free online tool can see? If not, it is better to believe that if the tool you offer is valuable, many people visit your site daily.
Also, these website visitors will click on relevant ads at some point, which makes you money easy.
For example, a free online tool that lets you create animated gifs, slideshows and video animations, complete with music, and because it's free, uses Google AdSense to earn some money.
An affiliate site allows you to earn money through sales of affiliate products or services rather than through direct sales. An affiliate link basically earns you commission from someone who buys the product or service you're linked to. As we mentioned, bloggers tend to use affiliate marketing as an extra form of income, but you can just focus on creating content around your affiliate links to focus on them.
The biggest problem with affiliate sites is that they take time to start earning money. You need an audience that trusts you enough to buy the products you recommend. This can take months or years depending on your marketing strategy.
Site that generates the best results: E-commerce
E-commerce are the best sites for entrepreneurs who sell various products and who want these products to be the focus of their business. Amazon.com and americanas.com are excellent examples of successful e-commerce sites. They sell thousands of products in a range of categories, plus they earn most of their money through their product sales. This type of website is a good choice if you plan to do more with all your products by selling online. And if you're having trouble selling, be sure to check out the article, "Because my store doesn't sell.”
Ecommerce websites are not easy to set up, however they can be highly profitable.
Business or Brands Website
Some companies opt for a business or branding website that exists simply to provide information about the company. It's simple, but it has a recognizable brand and allows customers to know its values, how to follow the brand on social networks, where to buy coffee and how to contact the company.
Lead capture site
If you want to use a website to get leads for your business, a lead capture website can do this, plus they are among the simplest websites to create. They usually don't feature anything other than some company branding as well as a contact form, which is a great way to generate leads for your physical or digital business.
Most companies that use a lead capture site only use it as one of their landing pages rather than their main site, but it can serve that function very well.
Site that generates the best results: Support site
Business owners in a technology industry might consider creating a support site for their business. Apple has its own support site, for example, which exists only to provide technical help for its products and services.
This type of site will require a team of experts to run, however, which can be expensive depending on the size of your team. If your business is still in its early stages, you can probably get away with having a support contact link on your main website.
Conclusion on website that generates better results
No matter which website template you decide is best for you, you will need to choose the right keywords to draw people to your site. Keywords are keywords that people type into search engines, like, “how to fix my phone,” and if you don't have the right ones or pick the wrong ones, developing a website isn't going to help you reach more people.
Also, if you're considering using Google AdSense to monetize your site, be sure to check out your Google Analytics reports so you can optimize your ads and increase revenue right away.
With Colors Agency, we guarantee much more than just an attractive look and a modern layout for your website. Our main focus is to offer companies around the world effective solutions to generate visibility on the internet.
Our agency develops SEO strategies and brand positioning for multinational companies, large, medium and small, all projects are important to us.