What companies make WordPress websites and how does it work?
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See today which companies make WordPress websites and how it works!

Let's face it, most business owners don't have the skills to create, develop and manage a website from scratch. They hire IT professionals for this. However, there are times when budget prevents entrepreneurs from reaching out to these industry experts to help them create and manage their website. For some owners, it's a matter of taking a long time for content to load because a “pro” has to be asked to place it. 

The good news is that modern technology has found a way for business owners to access and manage their own website, and that is through a content management system. 

In a nutshell, CMS or a content management system allows the website owner to control but also manage the content within the website without technical training. In most companies, developers do not write the content for the web pages. 

They simply put it in a web format. With a content manager, the content owner can access the parts of the website they own and publish them, often directly to the website or server.

Why use WordPress?

People often make the mistake of classifying WordPress as just a blogging platform. While this was once true, WordPress has evolved over the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, it now also allows you to create fully functional websites and mobile apps.

The best part about WordPress is that it's easy to use and flexible enough for almost anything. This is the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 22,5% of all websites on the internet.

Whether you're looking to use it for your small business' main website or as a blog, there are a few reasons to consider using WordPress. It's a favorite among beginners and experts alike for several reasons: it's free, customizable, powerful, and easy to master.

Why Successful Companies Use WordPress Websites

Most people are aware that WordPress started its online presence as blogging software. There are many who still think 'blog' when the words 'WordPress site' are uttered. However, the WordPress we have today is much more than a blogging site. It's scalable and expandable, secure and easy to use. And naturally, this means that many well-known people, brands and companies have recognized its potential. That's why there are so many successful companies that use the WordPress website.

He managed to expand, but in a way that kept him focused on both his management capabilities and his content production. Being smart about using plugins allows you to create a pretty powerful website – and there are no less than 54.000 plugins available to WordPress users. You read right! Also, all of them are completely free. Customizing the look and feel of your WordPress site using different themes is also another perk of having it – there are virtually no limits if you are creative enough.

As you can see, something being free, intuitive, easy to use and beautifully designed means the same for successful businesses that use the wordpress site as it does you. And the fact that so many names as well as well-known brands use this platform is no longer a huge surprise. 

Different ways to use WordPress

WordPress can be used in many different ways. It is open to so many possibilities and in addition, it is the preferred content management system for big brands and leading companies.

WordPress is an amazing content management tool for websites of all shapes and sizes. One of the common misconceptions about WordPress is that because it's open source, it might not be good enough for big brands. That's why there is a list of the most notable brands and companies that are using WordPress on their websites.

  • BBC America
  • Sony Music
  • MTV 
  • The New York Times
  • Google Blog 
  • Harvard 
  • The Rolling Stones
  • Mozilla
  • The Wall Street Journal 
  • to Reuters
  • The White House
  • People Magazine
  • Mercedes Benz
  • Disney 

Even world famous celebrities like Beyoncé, Usain Bolt and Katy Perry use WordPress for their official websites. So it's safe to say that this particular platform has been repeatedly proven to be a powerful tool on the internet. And, of course, there may be days when you may need the support of professional WordPress maintenance. However, most of the time it's the easiest way to brand your presence online.

WordPress is free

WordPress is free software, that means you are free to download, install, use and modify it. You can use it to create any type of website. In addition, it is also open source, which means that the source code of the software is available for anyone to study, modify and play. Currently, there are over 2600 WordPress themes as well as 31.000+ plugins available for free. You can download, install and use them from any website.

WordPress is open source software

Due to the open source nature, WordPress is community software. It is maintained by a large group of volunteers, most of whom are WordPress consultants with an active interest in growing but also maintaining WordPress. Anyone can contribute to WordPress by writing patches, answering support questions, writing plugins, creating themes, translating WordPress, and finally updating the documentation.

By using WordPress, you become part of this amazing community. You get free support from other community members, download free plugins and themes, and since you have little experience with WordPress, you can even contribute back to the community.

WordPress is easy to use and learn

WordPress is used by millions of people and almost every day new people are joining the WordPress community by creating their first WordPress powered websites. The reason people adapt quickly to WordPress is because it is so easy to use.

WordPress is extensible using themes and plugins

Most people who use WordPress are neither web designers nor programmers. In fact, most people start using WordPress without any prior knowledge of designing websites.

The reason WordPress is such an ideal candidate is because there are thousands of free templates (themes) to choose from, so you can give your site any look you want. There is a WordPress theme for almost everything.

WordPress themes are easy to customize because many of them come with their own options panel, allowing you to change colors, load the logo, change the background, create cute sliders, and do other cool things with your website without never write any code.

WordPress is highly flexible and can be extended using plugins. As well as themes, there are thousands of free and premium plugins available for you to use. Not only can these plugins add extra functionality to WordPress, there are many plugins that can add a whole new platform to your WordPress site. 

WordPress is Search Engine Friendly

It is written using standard high quality compliance code and produces semantic markup that makes your site very attractive to search engines.

WordPress is easy to manage

WordPress comes with a built-in updater that allows you to update your plugins and themes from within the WordPress admin panel. It also notifies you when there is a new version of WordPress available, so you can update it just by clicking a button. You can keep all your WordPress content safe by setting up regular automated WordPress backups.

WordPress can handle different types of media

Using WordPress, you are not limited to just writing text. It comes with built-in support for handling images, audio and video content. You can also use it for document or file management.

WordPress supports Embed-enabled websites, which means you can embed YouTube videos, Instagram photos, Tweets, and soundcloud audio just by pasting the URL into your post. You can even allow your visitors to embed videos in the comments section.

WordPress helps with organic SEO

If you want to build your brand's audience, awareness or traffic, WordPress is the fastest way to drive sales and bring visibility to your business.

What is SEO?

SEO is often the umbrella term used for organic search, when in reality SEO is the process of reaching an organic search position. It is a common misconception that an organic search result is free and not paid for. Yes, it doesn't cost the organization an impression or click on your organic link. 

However, most organic results show up because the organization has spent a lot of time ensuring its relevance to the search query and compliance with Google's algorithm. This time is spent by your in-house team, or in most cases outsourced to an agency like us, and none of that time comes for free. That is, in cases where there is minimal competition, there are fewer hoops to jump and it is much easier and less time-consuming to reach the top spot.

How does WordPress help?

Google favors sites that are easy to use and understand, and that users find attractive. This will also have a positive impact on conversions.

However, SEO work must be kept up to keep up with Google algorithm updates.

Raising awareness of your brand is an important part of SEO. Gaining high quality backlinks is a great way to increase your brand exposure.

No need to invest so much in paid ads

Depending on your company's industry and number of competitors, the cost per click may vary. It can be expensive to compete in an overcrowded market, and therefore, you may need an extensive budget to get to the top spot.

Making good use of WordPress in an organic campaign will reap the benefits, because high quality sites are favored by Google. Therefore, SEO effectively becomes redundant without a user-friendly website, as a big factor in conversion rates depends on the quality of your onsite customer journey.

Make a list for a high performing WordPress site

Now that you know the advantages of using WordPress on your website, then how about making a list to get the best possible performance on your website. Here are some quick tips when filling in the information for your high-performing WordPress site:

  • Briefly describe what your website does as well as your target audience – The purpose of this website is to motivate prospects to enter their information. We might want to mention that we want a dedicated section for subareas of this niche as well.
  • What ideas do you have for your site's style/theme? – It's a great idea to go visit other sites. You want your business to look friendly, professional, and authoritative. Also, you want the site to match your company's colors. 
  • Also mention that you want a place where your target audience has a place to enter their email information as well as a phone number, this is a great way to get leads and conversions from your website. 

Conclusion about which companies make WordPress websites and how it works

There is a widespread opinion that if something is cheap or free – it automatically implies that it lacks quality. But is this true? We disagree. Especially when we talk about the phenomenon that is WordPress

Regardless of how thriving a business or company is, there is no reason to waste money when it is so easy to create a beautifully designed yet highly functional website that will be quite cost effective. So, if you choose to follow in the footsteps of successful companies that use the WordPress site, count on Colors Agency and with our expert care for your WordPress site.

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