Since its inception, WordPress sites have enjoyed immense popularity in the technology field. Especially when you want an interactive website to meet all your customers' requirements, it's very difficult to find anything that can compete with WordPress.
As your website is your internet marketing showcase, selecting the best CMS is of great importance for your business to flourish.
So if you are working on building a website that is responsive, highly interactive and fully functional – WordPress is the best option for you.
But it doesn't end there, it has a large number of other aspects that define it as the best platform for small and medium business websites. Continue this article to understand why:
What is WordPress
We know WordPress well as the perfect blogging tool, but now it's better rated as a CMS (Content Management System) as it has grown immensely over the years. Which means that it also serves the base building purpose for an interactive website.
According to current records, WordPress is used around the world by tens of millions of people as their preferred web development platform.
There are a variety of reasons why its use for website development is widespread.
Surviving today's business challenges can be very difficult. Especially for most business managers and entrepreneurs, it is quite daunting to take care of a business website (as it requires regular optimization) in its regular functions. This is where WordPress comes in.
Entrepreneurs of small and medium businesses will not only be able to manage their websites, but will also have complete freedom to improve the look and feel of the interface without the need to hire a separate developer.
WordPress is open source and free
This means WordPress is free, plus its source code is available to you if you want to make any custom changes to it.
Anyone can download the WordPress source code available on WordPress Codex and then use it to make the site more responsive and functional.
You can design add-ons, themes and plugins according to your own requirements and install them on your WordPress-based website or blog.
Basically you can edit anything in WordPress as per your needs and if something cannot be edited there is a free plugin available to help you.
Easy to Install and Use
One of the main reasons why WordPress has become the choice of millions of users around the world is its easy usability.
All you have to do is follow simple instructions and your website will be up on the server in about half an hour.
With all these plug-ins and incredibly easy-to-use interface, smooth integrations are guaranteed. Even new users find site setup easy with WordPress, thanks to its clean, informative dashboard.
Wide variety of plugins
An important factor contributing to WordPress' success is the wide variety of plugin systems it provides. It is a feature that adds functionality and crucial improvement to a website.
WordPress has thousands of plugins saved in the WordPress plugins directory and/or dashboard that anyone can easily access.
If necessary, anyone can also use premium plugins from third-party developers. For those with no coding knowledge, the desired functionality can be achieved just by selecting the right plugin.
Easy to use interface
Basically, WordPress is created in such a way that all technical and non-technical people can benefit from it. That's what makes it highly demanding around the world.
Another important fact of this is that it is very interactive and easy to use, which allows users to easily create web pages, menus, posts, forms and even let them manage media such as videos and images with ease and convenience.
Large online support community
It is already discussed that WordPress is a powerful online web development platform for a large community of users.
WordPress is known for its excellent online support system. Due to the millions of active users, qualified team of developers, a large community and discussion forums, anyone can easily find the solution to their problems.
Wide variety of themes
To start designing a website, what are the most important features needed? A perfect design, of course! It can be very expensive to have your website done by a professional developer. But with WordPress, you can opt for a predefined theme.
There are thousands of free themes available in the WordPress.org theme directory. All these themes are beautifully made and it is possible to integrate them to create an interactive website.
In addition to the free options, there are thousands more premium WordPress themes you can choose from to build your website. Premium themes often come with additional features plus developer support.
If you're looking for a theme that can do all of that, checkout the Total WordPress theme, which includes an easy-to-use drag-and-drop page builder, lots of simple live visual customization options (colors, fonts, etc.) and loads of of ready-made web templates that you can import with just a few clicks.
But there are also several other niche-specific themes on the web for charities, accounting, restaurants, and more.
For this reason, small businesses choose WordPress as they can find and use the design that exactly matches their brand.
SEO Friendly
One of the basic needs for any business website to be successful is for it to rank higher in search engines.
Sites that are built on the principles of Search Engine Optimization always receive more traffic. This is in comparison to those that don't have optimization. To address this crucial need, WordPress is designed to keep SEO strategies in mind.
Websites based on WordPress are automatically optimized for SEO. Because it follows the structure recognized by the search engine, not to forget the high quality plugins that take search engine optimization to another level.
Its clean, streamlined and consistent code makes it easy for Google to index your posts.
One more reason why Google prefers WordPress is its configuration option to customize each page and post using its own meta tags.
Tools like Yoast help you in critical areas like speed and on-page optimization. With your website on WordPress, you can be confident that your website has a solid foundation when it comes to ranking.
Safe and Reliable
WordPress is an open source platform, which means that the source code is publicly available, which on the one hand gives WordPress users a big advantage, on the other hand it also attracts hackers and intruders.
In fact, no website in the world is completely secure. So it's not just WordPress that can be at risk, that risk hangs over every website on the internet.
But you don't need to be overly concerned about this, WordPress has a large team of security experts who continually work to make your site better and more secure than before.
WordPress itself continues to release security patches and updates, so you don't have to look for security-related updates.
In addition, you can increase the security of your website yourself through the use of plugins or themes that keep being released fully updated with security features against all possible vulnerabilities.
As a precautionary measure of your order, just make sure you are not using any free theme that is actually a paid theme.
It also avoids using plugins that haven't been updated for years. Just these little precautions and you can be sure you're on the most secure CMS platform in the world.
Optimal scalability
When you are developing a business-related website, a critical aspect of paramount importance is the scalability of the CMS system you use.
Imagine if the CMS you use can't handle the number of pages or crashes when your traffic peaks.
WordPress offers one of the best solutions to scalability issues. Regardless of how much content you add to your site, WordPress-based sites exhibit optimal scalability and functionality.
WordPress is installed directly on your domain and the only money you have to pay is for your domain and server.
It's natural that every entrepreneur wants their business to grow along with a scalable website. WordPress offers enough scalability to make this happen.
Conclusion
For any business, looking to establish a strong web presence can be difficult. So, the easy and obvious solution to all these concerns is WordPress.
Websites built on WordPress are easy to use, functional and high quality websites, making them your perfect partners in the business ventures you are pursuing.
If you want guidance, ask questions, make plans or look for a partner to build your website, then know that with Colors Agency, we guarantee much more than just an attractive look and a modern layout for your website.
Our main focus is to offer companies around the world effective solutions to generate visibility on the internet.
Our agency develops SEO strategies as well as brand positioning for multinational companies, large, medium and small, all projects are important to us.
